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Where is Hyundai's upscale Genesis brand going, and what is it, anyway?

"Genesis is the beginning, where everything sprung from. That's where the light is, and that's where we see ourselves." Manfred Fitzgerald. A genesis is an origin story, a new start. So when Hyundai had accomplished its original mission of achieving near parity with the top Japanese marques in the middle-class car market and decided to attempt to move upscale into the profitable luxury automotive sector a few years ago, it made some sense that this was the moniker it bestowed to its spinoff brand. "Genesis is the beginning, where everything sprung from," says Manfred Fitzgerald, the global brand chief. "That's where the light is, and that's where we see ourselves." But now that genesis has turned to germination. A pair of production sedans have been launched, the G80 and G90 luxo-barges. A smaller, 3 Series-fighting sedan, the G70, was previewed as a concept in last year's New York Auto Show. And now, last week in New York, the brand showed something in the all-important crossover category, the GV80. Powered by a hydrogen fuel cell, it's a look ahead at what Genesis' SUV line could be like, though the fuel-cell element faces hurdles. View 2 Photos "We have great resources with our brand partners in fuel-cell technology, so when it came to alternative propulsion, this was a natural," says Fitzgerald. "Not just for the US market, but looking at this globally, this is the best technology, but there are a lot of pain points to overcome, especially in terms of infrastructure." Genesis has promised us a handful more cars by 2020, including a coupe and another crossover. Expansion into additional vehicle realms ought to help flesh things out a bit. Though the brand can't really flesh things out any less. Only Maserati, Alfa Romeo, Smart, and Bentley sold fewer cars so far this year, and two of those brands are a century old and Italian, one is a century old and extremely exclusive, and the other is irrelevant in the United States. Given that company, where does that place Genesis? After a recent test drive in a G90, we have to say that we're not sure. The styling is acceptable, if a bit derivative and anodyne. The level of delight is quite lackluster. And the ride is cushy, quiet, and competent, but no better than a contemporary Buick. In a category in which excellence and exquisiteness are the point of entry, what does Genesis represent, what is its category-killing feature or component or capability? "We are known for being audacious.

Will Norway and South Korea lead us to the hydrogen future?

In the US, California leads the hydrogen highway. But, globally, the countries at the forefront include Japan, Norway, and South Korea. A new announcement by the Norwegian ambassador in Seoul, Jan Grevstad, makes it sound like those last two countries should think about Voltron-ing it up to promote H2 cars. The ambassador was speaking at the Korea-Norway Economic Cooperation Council at the Federation of Korean Industries. "A great example of the Norwegian–South Korean energy cooperation can be found in the transport sector," he said, according to Yonhap News. "South Korean engine technology is paired with Norwegian hydrogen production and infrastructure technology to create hydrogen driven cars." Grevstad said that the two countries could also work together on solar, wind, and other energy efforts, but didn't get into more detail about what he meant by this. The first Toyota Mirai hydrogen car was just delivered to Norway, but other H2 vehicles have been on the roads there for many years. Back in 2009, for example, as part of the 24th Electric Vehicle Symposium (EVS24), some hydrogen cars road tripped from Oslo to Stavanger. That same year, Mazda delivered 30 hydrogen-powered RX-8 RE vehicles. Hyundai – a South Korean company, of course – has been leasing its Tucson Fuel Cell (also known as the ix35 Fuel Cell) in hydrogen-friendly areas and believes that hydrogen-powered cars have a bright future. There's even a Tucson Fuel Cell car-sharing program operating in Germany. As gung-ho as Hyundai is, it's only sold 26 Tucson Fuel Cells in Norway so far, out of a total of about 500 around the world, Yonhap News says. Related Video: News Source: Yonhap News Agency Green Hyundai Green Culture Hydrogen Cars h2 ix35 tucson

Best pickup trucks for 2023

In 2023, it seems like there’s a pickup truck for everyone. This wasnÂ’t always the case, as it wasnÂ’t until fairly recently that the midsize truck segment started becoming competitive again, and even more recently that weÂ’ve got choices for economical compact trucks or cleaner electric pickups. As the diversity of choices continues to grow, so does the potential customer base for vehicles with an open bed. Whether youÂ’re looking for something luxurious to drive in style, an absolute workhorse to tow the heaviest of loads, something small and practical, or a dune-blasting monster, youÂ’ve got options. Whatever it is you need it to do, here are what we think are the best pickup trucks for 2023. Before we start really categorizing these trucks, let's go over the scores our editors have given the best-selling pickup trucks in America. Best Full-Size Pickup Trucks for 2023: 2023 Ram 1500: 9.0 2023 Ford F-150: 8.5 2023 GMC Sierra: 8.0 2023 Chevrolet Silverado: 7.5 2023 Toyota Tundra: 7.0 2023 Nissan Titan: 5.5 Best Midsize Pickup Trucks for 2023: 2023 Ford Ranger: 8.0 2023 Honda Ridgeline: 8.0 2023 Jeep Gladiator: 8.0 2023 Nissan Frontier: 7.5 2023 Toyota Tacoma: 7.0 It's worth noting that the Chevrolet Colorado and GMC Canyon were redesigned for 2023, and we like them quite a bit. We haven't yet been able to pass them around to all of our editors in order to give them official rankings, but we're certain they'll come out at or near the top. Now, remember what we said at the outset about there being a pickup truck for every buyer? Let's break it down.   Best luxury truck: Ram 1500 Limited With an exceptionally comfortable interior with high-quality materials, excellent fit and finish, plenty of space, useful technology and a wealth of convenience features, this is the cabin in which weÂ’d want to spend the most time. We especially like touches like the ventilated reclining back seat, clever storage and 12-inch vertically oriented touchscreen. All the American trucks can be ultra-luxurious, though. What really seals the deal for Ram is its choice of either coil spring or air spring rear suspension that provide unmatched ride quality, no matter which you choose. The 1500 Limited will truly keep you feeling kingly on those long hauls. Read our review of the Ram 1500.   Best truck for cowboys: Ford F-150 King Ranch (Honorable mention: Ram 1500 Limited Longhorn) Need a truck to match those new cowboy boots and shiny belt buckle?