2014 Hyundai Veloster Turbo on 2040-cars

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Hyundai boosted production in March, so now its cars sit in U.S. ports

SEOUL — As Detroit's automakers shut production in March due to the coronavirus pandemic, South Korea's Hyundai cranked up its factories back home to ship cars to the United States, a move that is proving costly for the world's fifth-largest auto group. Hyundai ramped up domestic production to as much as 98% of capacity by late March, not only as the Korean market was recovering from a bad February but also because it bet on demand for Tucson SUVs and other models from U.S. customers, its biggest overseas market outside of China. While Hyundai is one of few global automakers whose production has recovered at home, its exports optimism has been dampened by the severity of the U.S. outbreak, weak consumer sentiment and as rivals have quickly moved to guard their turf. Consignments of cars shipped from South Korea are now sitting in U.S. ports, with dealers slow to take deliveries because of slumping sales and rising inventory, four people with knowledge of the matter told Reuters. The company idled a Tucson production line at home last week for five days, while sister firm Kia is looking to suspend three Korean plants for a week. And analysts now expect a sharp drop in first-quarter operating profit when it reports results on Thursday and some even forecast a second-quarter loss. "I hope that the situation will recover by the middle of next month. If not, we might have to lay off some people," said Brad Cannon, general manager of an exclusive Hyundai dealership in California, whose sales are down more than 50% from when the pandemic started. Hyundai runs a factory in Alabama — which is closed until May 1 — but imports are key to meet U.S. demand. Only about half of its vehicles sold in the United States are made in North America compared to between 68% and 85% for Japanese rivals Toyota, Nissan and Honda, who have also suspended production there till May. The South Korean company makes about 61% of its cars overseas, up from 48% a decade ago. That leaves it vulnerable to overseas factory shutdowns and shrinking demand outside of its home market. Hyundai's South Korean factory operation, which had recovered from a component shortage from China to nearly 100% capacity by March, could fall to as much as 70% in April, the company recently told analysts. "We will continue to monitor the situation and take appropriate action promptly," Hyundai said in an emailed statement. Minimizing the impact For its part, Hyundai has taken measures to minimize the impact.

2014 Hyundai Equus facelift revealed ahead of NY debut

Hyundai has dropped a pair of videos detailing the facelifted 2014 Equus ahead of the luxury sedan's official debut at the New York Auto Show later this month. New adaptive LED headlamps are matched with redesigned LED taillamps, along with new 18-inch alloy wheels at all four corners (19s are optional). Buyers will get to enjoy a card-type smart key and a shift-by-wire gear change indoors. More importantly, the vehicle's forward cabin is now dominated by a 9.2-inch screen mounted in the center of the dash.
The old analog gauges have also gone by the wayside in favor of a new TFT LCD display. Mechanically, the 2014 Equus will continue to offer a standard 3.8-liter V6 engine or an optional 5.0-liter V8, depending on the market (the US-spec car is currently only available with the V8). The vehicle can be configured with a total of three driving modes, including Normal, Snow and Sport, which can adjust multiple systems, including the vehicle's electronic dampers. You can check out two computer-generated videos of the four-door below.

Hyundai N Performance division working on 'exotic' halo model like the RM16

This is the year of Hyundai N Performance. After three official launches, the division's leadership has made imprecise noises about a halo car since this summer. Brand boss Albert Biermann said, "Right now, we don't need a halo car in N. We have to get in a routine with N cars, and not just hit a peak." Around the same time, VP Thomas Schmera said, "Rest assured we are coming up with something," that something being a halo car. Reports expected either a two-seat coupe or a four-door sedan like the Kia Stinger. In a recent interview with AutoRAI, Schmera narrowed the focus, saying, "Think of the Hyundai RM16 and you have a bit of an idea of what is possible." The RM16 is the third iteration of the mid-engined Veloster RM first showed at the Busan Motor Show in 2014. In 2015 the RM15 debuted at the same motor show, followed in 2016 by the RM16. By then, the performance specs listed a 2.0-liter turbocharged four-cylinder with 296 horsepower, an electric compressor and electronic differential, rear-wheel drive and a six-speed manual. The bodywork, draped on an aluminum spaceframe, channeled the spirits of other outrageous mid-engined hatchbacks like the Renault 5 Turbo, Renault Clio V6 Renault Sport, and Lancia Delta S4. Four months after showing the RM16, Hyundai took a running prototype to the Nurburgring (pictured). Earlier this year we heard tale of a new Theta III engine suited for front- and rear-wheel drive, and mid-engined applications. With the ability to be tuned to 350 hp, this led to suspicion that there could be a mid-engined Hyundai sports car on the way. The evidence is circumstantial, but now we have Schmera telling us to consider a long-lived mid-engined concept as the potential template for a future N Performance halo car. The idea of Hyundai rolling out a mid-engined coupe sounds crazy. It sounds doubly crazy when Biermann has said of the i30 N, "This is a halo car that can make [the company] money, so what better halo can we get?" Hyundai knows its math better than we do, but we don't see how the carmaker makes money in a segment ruled by the Porsche 718 twins under $100K, and by a number of storied brands above that figure.