2014 Hyundai Veloster Turbo on 2040-cars

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Race Recap: The Lion roars at 2013 Pikes Peak International Hill Climb

The 2013 Pikes Peak International Hill Climb is in the books, and so are a lot of new records. It was a 16-hour workday for drivers and spectators, and we spent almost 12 of that at 14,110 feet trying to stay hydrated and sane. The biggest news has already made it around the world, that being Sébastien Loeb's run of 8:13, one most people are convinced will stand for some time unless another manufacturer wants to shower money on the mountain.
As always, however, a million other things took place on that sliver of road named for Lt. Zebulon Pike. For the complete race results you can still catch the live timing info here. For our report on the day, read on...

2019 Hyundai Veloster Turbo caught uncovered at video shoot

Here's the fully revealed Hyundai Veloster Turbo, and it appears to be moving pretty quickly based on the blur in the photos. That's understandable because our spy photographer got these shots during a video shoot of the Hyundai's latest hatchback in which it was probably being driven aggressively for good footage. Despite the blur, we can tell quite a bit from the images. First off, we know it's a Turbo model because of its large, round, center exhaust tips. We can also see that the Veloster is hopping on the contrast roof bandwagon, but at least to this editor's eye, the design seems well-suited to the paint scheme. The roof line itself also looks as though it drops down more drastically than the previous model. The rear window is notably wider than the old model, and the slimmer, wider taillights are flush with the glass. We're focusing more on the tail since we already got a good look at the front of the Veloster when Hyundai released official images of the car in snazzy multi-colored camouflage. The car's frown does look more pronounced in a single color, though. It seems the Turbo version also gets a small additional intake inlet in the bottom of the front bumper compared with the normal version. We expect to see the fully uncovered car in person at the 2018 Detroit Auto Show. It will likely appear alongside the less-powerful version. There's also an N version in the works, but it's possible Hyundai won't reveal that until later in the year. Related Video:

This is the Genesis I've been waiting for

In November Hyundai finally confirmed everyone's years long suspicion and announced the creation of its own global luxury brand, naming it the obvious choice, Genesis. The press release revealed a few important details, the biggest probably being that six models will be under the new brand by 2020. We can already account for at least two of these models as newly branded Equus and Genesis sedan models (possibly the coupe as a third) but we are left wondering for the rest. There is a strong argument for the Azera, as it was recently cut from Hyundai's line-up and the obvious choice of bringing in some ever important crossover models, especially while remembering the Veracruz experiment. The newly minted luxury name adds another player to an ever crowded high-end market, but a growing one, where there is room for deviation from the pack. Can Hyundai fill that niche and crack a historically expensive market to enter? I think so. Part of the Genesis plan is in crafting a proper luxury buying environment, what it calls its "hassle-free customer experience." It is unclear if this will mean fixed market pricing and no-negotiating terms but we can certainly draw that conclusion. As much as consumers claim they don't want to hassle, past attempts at fixed pricing have had mixed results. Though, with the emergence of Tesla as a real luxury contender using that kind of pricing model, maybe it's something thats time has finally come. When Hyundai introduced the Equus to the American market they placed an emphasis on the customer experience, requesting that each Equus qualified Hyundai dealership assign an "Equus Champion" to specifically handle all Equus inquires and follow a meticulously designed sales process. This salesperson had to take extra online training and pass multiple choice tests to maintain their position to sell Equus. Hyundai knows that customers buying a $60,000 vehicle expect a different experience than those buying a $30,000 one. The former group is more in tune to the concierge experience, a complete envelopment of the buyers attention and needs. Hyundai achieved this with personal on call attention from the Equus Champion, who went so far as picking up the customers vehicle well after purchase, dropping off a Genesis sedan loaner, and taking care of the entire vehicle service process (included free of charge of course) without barely any customer involvement.