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Hyundai's Super Bowl ads score on Ad Meter

Pepsi and Anheuser-Busch have often dominated USA Today's influential Super Bowl Ad Meter, but this year Hyundai broke through as the first car company to capture the top spot. Hyundai's First Date spot shown during the first quarter earned a 6.90 rating to edge out Heinz's Weiner Stampede (6.63) and two Doritos' commercials, Utrasound (6.60) and Doritos Dogs (6.48). Two more Hyundai spots, Ryanville (6.27) and The Chase (6.19) gave the automaker three of the top six commercials during the Super Bowl. USA Today's Ad Meter has been a barometer that measures the success of ads during the Big Game since 1989. More than 19,000 panelists participated this year. They ranked each ad on a scale from zero to 10. Anheuser-Busch ads won the last three years. First Date stars comedian Kevin Hart as an overprotective dad in who uses Hyundai's Blue Link car finder feature in the Genesis to spy on his daughter during a first date. Ryanville showcases Ryan Reynolds to illustrate how the Elantra can help with the perils of distracted driving. The Chase also stars the Elantra and its Blue Link voice-activated auto start system, which are successfully used to evade bears. Related Video: Hyundai Dominates with Three of the Top Six Ads First Automaker to Take the USA TODAY Ad Meter Crown FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became the first automotive company to win USA TODAY's coveted Ad Meter when its spot "First Date" beat out 63 other Super Bowl 50 commercials. Hyundai's impressive performance also included a fifth and sixth place finish for "Ryanville" and "The Chase" respectively, meaning Hyundai finished with three of the top six highest rated ads. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "On the biggest advertising day of the year, we wanted to entertain Super Bowl fans with creative storytelling and relevant, popular celebrities, while showcasing the innovative technology features of our vehicles. Our formula clearly resonated with the thousands of Ad Meter voters," said Dean Evans, chief marketing officer, Hyundai Motor America. "Kevin Hart's comedic chops coupled with a human truth people could connect with was a standout combination that put us over the top. It's an incredible conclusion to our first year as an official NFL sponsor that we won the Ad Meter for Super Bowl 50." "First Date," a 60-second spot featuring Kevin Hart, highlights one of the incredible technology features of Hyundai's premium Genesis sedan.

2018 Hyundai Accent First Drive Review | Simply good at under $16 grand

We test a lot of fancy, complicated cars here at Autoblog. Most of the cars that come in are high-trim with as many options as possible. That's why it was rather refreshing when Hyundai sent us its new Accent in the most basic possible form, the Accent SE. It's the bottom of the Accent line starting at $15,880. There are no options available when building one out on Hyundai's website, and according to the window sticker, the only extra added to it was a set of carpeted floor mats. The only potential problem with such a basic car is that there's nothing to make up for a poor driving experience. Thankfully, that's not the case with the Accent. It's a strong value that offers a comfortable and even sometimes fun driving experience. It even provides just enough features to not feel like a total penalty box. Exterior, interior and features Being the SE trim level, our Accent was quite unadorned. It had steel wheels with plastic wheel covers, no fog lights, nothing extraneous. Despite that, it wasn't a bad-looking little thing, sporting slightly shrunken Elantra looks that aren't too far out of proportion. Appealing to this editor was the manual transmission, which is only available on this bare-bones trim. The interior feels about as basic and cheap as the exterior, and is easily one of the weakest points of the little car. The dash and door panels look as though they were molded as one unit from the same hard black plastic. There are only a couple of light gray trim pieces to keep it from looking too bleak, but it feels like a somewhat half-hearted attempt. The good news is that Hyundai doesn't completely penalize you for picking the base trim level. You still get the necessities such as cruise control, power windows and locks, air conditioning, USB and Bluetooth connectivity, six-way adjustable seats, and even hill start assist and rear-view camera. In the Accent's cousin, the Kia Rio, you miss out on the cruise control and power windows and locks. But in the Rio's favor is a far more stylish design that shows cheap materials don't have to be drab and dull. All the Accent's controls feel good and are intuitive, though, which is something fancier cars can't often say. Engine, transmission, ride and handling Where the Accent falls short in visual impressions, it makes up for them on the drive. Most impressive is the car's ride quality. We're at the peak of southeastern Michigan pothole season, and the Accent handled it with aplomb.

Hyundai Sonata is the first application of Android Auto

Hyundai is grabbing an early technological lead as the first automaker to launch Android Auto in one of its production models. The Google-made operating system is now available on the 2015 Sonata with navigation, and current owners of the vehicle can get the software through an update available at dealers. The OS arrives on additional Hyundai products soon. Similar to Apple's CarPlay, Android Auto syncs with a smartphone to mirror some elements of the operating system directly on the vehicle's infotainment screen. The software allows for navigation through Google Maps, text messaging, and phone calls. Plus, it supports some third-party apps, as well. A driver can then control all of these functions through the car's microphone and physical controls. In a nod to safety, Android Auto also locks the phone's screen when in use to keep people from looking at their device while on the road. Beyond the Android Auto software in the Sonata, users need Android 5.0 or later and a companion app on their phone. Several other automakers intend to support the standard in the future. Autoblog recently got the opportunity to try out the OS, and you can look forward to a full report about it. All-New Integration Available on Best-Selling Sonata First car company to launch Android Auto on production vehicles, starting with the 2015 Sonata with Navigation Free Android Auto software update available for current owners of 2015 Sonatas with Navigation Android Auto reduces driver distraction by integrating the driver's smartphone with the vehicle's screen and controls Fountain Valley, Calif., May 26, 2015 – Today, Hyundai becomes the first car company to launch Android Auto™ on production vehicles. Android Auto is premiering on the 2015 Sonata with Navigation at dealerships nationwide, and will later become available on other Hyundai models. "Android Auto aligns with Hyundai's core interior design principles of safety, intuitiveness and simplicity," said Dave Zuchowski, president and CEO, Hyundai Motor America. "We launched this highly anticipated feature on our best-selling Sonata, adding to our promise of value. With the launch of Android Auto, we provide more owners with the experience of cutting-edge technology." Android Auto not only brings a high technology experience to Hyundai owners, but also improves safety.