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Hyundai will add smaller crossovers and make the Santa Fe and Tucson bigger

At the LA Auto Show, Hyundai North American CEO Dave Zuchowski detailed plans to change the all-important crossovers in the company's lineup to better suit the ravenous tastes of American CUV shoppers, Automotive News reports. There are two important aspects: up-sizing existing crossovers, and introducing new small crossovers beneath them. With regard to the first part, Zuchowski said that the Santa Fe and related Santa Fe Sport will both grow in size, and differentiate from each other – which is good, because consumers are generally confused about how the five-seat Sport relates to the seven-seat Santa Fe. In the future, the regular Santa Fe will grow to become an eight-seat crossover, and the Sport will also grow and be redesigned as a more rugged-looking Jeep competitor, AN reports. Along those lines, Zuchowski says the company will change the name of the Santa Fe Sport to reduce confusion and better communicate its market position. The Tucson will grow a bit, but won't be significantly reimagined. The report also indicates that Hyundai also plans on introducing a B-segment crossover in 2018 – that is to say, a competitor to vehicles like the Honda HR-V and Jeep Renegade. We had previously reported that a B-segment crossover was on the way but didn't have timing. Further down the road, an even smaller A-segment crossover will be introduced. These new vehicles will be on sale by 2020, as will the revised Santa Fe and Tucson lines. Related Video:

Hyundai appoints William Lee as global head of Genesis

SEOUL — Hyundai on Tuesday named its former North American chief, William Lee, to oversee its premium Genesis brand following the departure of Manfred Fitzgerald to pursue new opportunities. Lee faces the challenge of rejuvenating Genesis sales in the U.S. market and making headway in Europe and China, both tough markets to crack for luxury car sales. "The company expects Mr. Lee, in his new capacity, to lead the brand's further global expansion by leveraging his overseas business operations expertise," Hyundai said in a statement. "North America is an imperative market for the Genesis brand," it added. The news follows the appointment this month of Mark Del Rosso, a former president of Audi America, to oversee Genesis operations in North America. Genesis U.S. sales halved to 10,312 last year, although sales have picked up this year. The United States is the biggest overseas market for Genesis, which generated 72% of its sales in South Korea last year. Before his stint at Hyundai Motor North America, Lee oversaw Hyundai's Brazil operations and the U.S. unit of advertising arm Innocean Worldwide. Hyundai said in a recent earnings conference call that it has set up Genesis sales operations for China and Europe. Hyundai Motor Group's heir apparent Euisun Chung introduced the Genesis brand in November 2015, bringing in Fitzgerald, a former Lamborghini executive, a few months later to help the automaker shed its value for money image. Hirings/Firings/Layoffs Genesis Hyundai Luxury

Hyundai Sante Fe reveals its refreshed face in South Korea

The Hyundai Santa Fe is getting a refreshed face just three years after the debut of the current generation, but for now the revision is exclusive to the South Korean market. The crossover is definitely getting a dash more style with this upgrade. The grille retains a three-bar design, but each crosspiece now sports cuts at each edge for a more visually interesting look. Lower down, the air intake grows larger for a little more aggression, and LED running lights are now mounted above the fog lights. The headlights are also re-sculpted for a sharper shape. According to a rough translation of Hyundai's press release, the rear bumper and taillights also see revisions, but the company has no photos of them. Similarly, the interior apparently receives a redesigned gauge cluster with new fonts and icons. For the South Korea at least, the updated Santa Fe is also getting an expanded list of tech options. Buyers can now opt for adaptive cruise control, automatic emergency braking, and a 360-degree camera system with parking assist. The release specifically mentions that Hyundai is aiming for the Santa Fe to score Good in the Insurance Institute for Highway Safety's small overlap crash test in the United States, versus the current version's Marginal rating. When the refreshed Santa Fe was previously spotted testing, the North American debut was predicted for sometime this year. Given the reveal of the crossover in South Korea, that estimated date would seem even more likely now. Autoblog reached out to a Hyundai Motor North America spokesperson for a more exact date, but all we heard back was that the automaker wouldn't comment on future product plans.