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Hyundai Sonata sales drop so Santa Fe production will increase

Hyundai will begin production of the five-seat Santa Fe Sport at its Alabama factory this summer to take advantage of the growing popularity of crossovers in comparison to midsize sedans. The company won't release official production targets for the CUV at the plant, but an anonymous company insider told Reuters Hyundai would build around 30,000 of them at the site this year. The Kia factory in Georgia will continue to handle the majority of Santa Fe Sport production, but the Alabama assembly will help Hyundai keep up with demand. The three-row Santa Fe will still come from South Korea. The Alabama factory has a 400,000-unit annual capacity and already produces the Elantra and Sonata. Sonata sales slipped in 2015 to 213,303 deliveries from 216,936 in 2014. Meanwhile, the volume of both body styles of Santa Fe jumped to 118,134 examples in 2015 from 107,906 the previous year. According to Reuters, Hyundai could have sold more of the CUVs last year, but a limited production capacity restricted the sales. Rumors from 2015 suggested that Hyundai might have had an eye on the plant for additional crossover production in case of falling sales for the sedans built there. The Alabama factory last built the Santa Fe in August 2010. "We're thrilled to bring back another pillar of the Hyundai lineup to our production mix here at HMMA," Chris Susock, vice president of production at the plant, said in the announcement. SANTA FE SPORT PRODUCTION WILL BEGIN AT HYUNDAI MOTOR MANUFACTURING ALABAMA IN SUMMER 2016 ID: 44810 • Additional production will support growing demand in the sport utility segment • Alabama plant is the home of the Sonata and Elantra sedans • Plant is capable of assembling 400,000 units per year MONTGOMERY, Ala., January 7, 2016 –Hyundai Motor Company has announced the addition of the Santa Fe Sport to the production schedule at Hyundai Motor Manufacturing Alabama (HMMA) starting in the summer of 2016. This change will supplement existing U.S. production of the sport utility vehicle to meet the growing demand in this popular vehicle segment. "We're very happy Hyundai has been able to make this change, which will result in more great Santa Fe crossovers available to our dealers and customers," said Dave Zuchowski, president and 'CEO of Hyundai Motor America. "The new production will help us meet the growing demand for one of our most popular products," said Zuchowski.

2016 Hyundai Tucson comes to Geneva with long-awaited redesign

As one of the oldest vehicles in Hyundai's lineup, it was only a matter of time before the compact Tucson was given a redesign. Now, at the 2015 Geneva Motor Show, we're getting a first-person look at the next-generation model as it prepares to do battle in an increasingly important market. While the last-generation Tucson was an ambassador of Hyundai's early "fluidic sculpture" design language, this new model shares the sharper, more aggressive lines of last year's Intrado Concept. A hexagonal grille is front and center, while the large headlights bleed into the front fenders. As we covered in our original post, the broad, flat hood is reminiscent of the Santa Fe, while the tail looks to the Genesis for its taillight design. Ample attention has also been paid to the cabin, although admittedly, the last Tucson's interior aged rather well. The Geneva show car features handsome red leather seats that contrast nicely with the black dash and silver accents. The cabin layout itself, meanwhile, isn't unlike what's found on the new Sonata; it's clean, logical and easy to figure out. Take a look at our full gallery of live images from the car's Geneva Motor Show Debut. THE ALL-NEW TUCSON 17/02/15 All-New Tucson represents significant step forward for Hyundai New model follows one million Hyundai SUV sales in Europe, over 116,600 in the UK Bold and athletic exterior creates unique appearance Refined interior combines elegance with ergonomics and generous cabin space Convenience and connectivity features tailored to customer needs including New Navigation with TomTom Live services and seven-year free subscription Comprehensive active and passive safety technologies Wide choice of engines; power range from 115 PS to 184 PS All models for Europe to be built in Europe High Wycombe, 17 February 2015 – With its worldwide public debut just weeks away at the 2015 Geneva Motor Show, the All-New Hyundai Tucson is set to redefine the Hyundai brand's C-SUV offering – featuring the highest levels of design, quality and technology which are poised to lead the segment. "The All-New Tucson is a bold new car that represents another leap forward for Hyundai," commented Tony Whitehorn, President & CEO, Hyundai Motor UK.

Hyundai: Ryanville

Ryanville is a commercial about a town full of Ryan Reynolds clones, and two smitten women driving around in a brand new Elantra who can't help but gawk at the actor because he's everywhere. This is a great ad if you like Ryan Reynolds, as these two women (and many other people) do. Hyundai also wants to remind you that if you're distracted by Ryan Reynolds, the Elantra's active Automatic Emergency Braking with Pedestrian Detection will help prevent you from running his handsome clone over. Vote for this one if you like the commercial, Ryan Reynolds, or both. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad