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Hyundai crashes two Sonatas in public to prove a point about safety

According to The Korean Car Blog, Hyundai has a quality perception gap in the minds of its domestic customers, but it's not with another brand: some South Koreans think US-market Hyundai products are safer than those sold in South Korea. For example, home-market consumers think the US gets more advanced airbag systems than they do. Hyundai decided that the best way to combat that idea was to ram two 2015 Sonata 2.0 Turbos into one another, each one traveling at 34 miles per hour, in front of a live audience. From what we can glean from a Google-translated version of the backstory, the company had a local university professor secure two vehicles, a Lakeside Blue model from South Korea and a Venetian Red model manufactured in the company's US plant and flown over. It invited buyers of the 30th Anniversary Sonata and members of the local media to a drive-in movie premiere on August 22, the show actually being the crash test. In addition to the two Sonatas that would autonomously throw themselves at one another, the company had a Tucson Fuel Cell use its hydrogen fuel cell stack to make popcorn and 119 various emergency vehicles emergency services on standby in case anything went wrong. When guests were asked which car they thought would fare better, 74 percent of the crowd said the US-spec car. In interviews conducted on the street, 81 percent of respondents said they believe the US car is safer. The video above is in Korean, but car crashes are a universal language. Check it out to see which car comes out better.

Hyundai, ARK Performance combine for SEMA-bound Legato Genesis Coupe

The latest body-kitted Hyundai Genesis Coupe scheduled to appear at the Specialty Equipment Market Association (SEMA) show in Las Vegas is the ARK Performance Legato Concept. In a nod to performance fiends, Hyundai built a stroker V6 good for 400 horsepower and 425 pound-feet of torque to really set the coupe off.
The extra power is a very good thing when one considers how fast the Legato Coupe looks. Speaking of the Italian musical term "legato," it translates to "tied together," and it was the theme ARK adhered to when it designed the car. In ARK's words, the the Legato conveys "the seamless integration of exotic design, tuned performance and luxury coupe interior ambience."
ARK's body kit includes front and rear bumpers, side skirts, deck lid and "wide-body cues." The 3.8-liter V6 was stroked to 4.0 liters courtesy of JE pistons, connecting rods and a billet steel crankshaft. ARK supplied an intake system and headers, and bolted on a lightweight pulley kit. An ARK oil cooler keeps the engine running at the right temperature. The tuning company also bolted on one of its dual-mass flywheels and carbon clutch kit to handle the extra power.

2019 Hyundai Kona gets standard safety tech, as prices creep up

The 2019 Hyundai Kona is marking its second year on the market with a few upgrades to sweeten the funky subcompact crossover. The most significant change is the addition of new standard safety equipment. Every trim level from the base SE to the ultimate, well, Ultimate, get automatic emergency braking and collision warning, lane-departure assist and driver attention warning. All of these features were only available on the Ultimate trim level last year. There are a few other small changes here and there. Hyundai is eliminating the silver with black roof color option, but adding a new color called Sunset Orange. The 12-volt power outlet up front goes away on all models in favor of dual USB charging ports. The Infinity upgraded sound system and Hyundai BlueLink connectivity software are now available on the SEL with the SEL Tech Package. The sunroof is also only available as an option on the Ultimate trim, and is included with the SEL Tech Package. View 16 Photos And as is the way with new model years, especially when new equipment is added, prices have crept up a bit for all Kona trim levels. The SE increases by $490, SEL by $650, Limited by $900, and Ultimate by just $100. All-wheel-drive is $100 more expensive, too, at $1,400. The same goes for the SEL Tech Package, which now starts at $1,600. You can see all the prices for both model years below. Trim Level 2019 2018 SE $20,970 $20,480 SEL $22,780 $22,130 Limited $26,530 $25,680 Ultimate $28,480 $28,380 AWD option $1,400 $1,300 SEL Tech package $1,600 $1,500 Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Hyundai, James Riswick Hyundai Crossover Hatchback hyundai kona