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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

Hyundai admits 124-mile Ioniq EV is 'not enough'

The Hyundai all-electric Ioniq isn't even here yet, and the company is already admitting that it can't compete. That's one way to read a statement by Ahn Byung-ki, director of Hyundai's eco-vehicle performance group, who said recently that that 124-mile EV will be supplanted by a 200-plus-mile version in 2018. After all, in a world full of Bolt EVs, second-gen Leafs, and Tesla Model 3s, an electric car that goes 124 miles isn't going to wow the way it could. Despite the push Hyundai is making with the Ioniq – which will come with plug-in hybird, standard hybrid and full EV powertrains – Ahn told Automotive News that 124 miles is "not enough, and we have a plan to extend that to more than 200 by 2018." Ahn and Hyundai are working on more than just the Ioniq line-up. Aside from the hydrogen-powered Tucson Fuel Cell, the company has a totally new hydrogen-powered large-ish vehicle. We might see the first taste of that in the same year as the Ioniq EV gets its first range boost. In other words, everything's moving fast as the company works to introduce 26 green models through 2020. Related Video:

2022 Hyundai Ioniq 5, Ram 1500 TRX and Toyota goes in on EVs | Autoblog Podcast #710

This episode of the Autoblog Podcast features Editor-in-Chief Greg Migliore and Senior Editor, Green, John Beltz Snyder. John is beck from a recent first drive of the 2022 Hyundai Ioniq 5, and has a 2022 Ford Bronco 4-Door Black Diamond in his driveway. Meanwhile, Greg just got out of a 2022 Ram 1500 TRX and back into Autoblog's long-term Acura TLX. After talking about the car's they've been driving, they dive into the news, including EV announcements from Toyota and Lexus, rumors of a turbo I6 Dodge Challenger, a list of future classics from Hagerty and a review of the sitcom American Auto. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Enjoy your holidays, and we'll see you in 2022. Autoblog Podcast #710 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving: 2022 Hyundai Ioniq 5 2022 Ram 1500 TRX 2021 Acura TLX 2022 Ford Bronco Black Diamond News: Toyota and Lexus preview future EVs Dodge Challenger could get a downsized turbo straight-six Hagerty's list of future classic cars to buy before values take off NBC's American Auto fires on most cylinders Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: