2012 Hyundai Veloster Base Hatchback 3-door 1.6l on 2040-cars

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Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.

Former Lamborghini designer reportedly headed to Hyundai

Luc Donckerwolke (pictured above) only left his position as the Director of Design for Bentley in early June, but he might have already had a new gig lined up as he was walking out the door. Donckerwolke is reportedly teaming up with former Volkswagen Group styling bigwig Peter Schreyer at Hyundai Motor, in a position to eventually take over the look of all of the Korean brands' vehicles. At the moment, this major hire for Hyundai and Kia is still just a rumor, though, and the Korean automaker is playing it close to the vest. Company spokesperson Jim Trainor tells Autoblog, "We do not comment on speculation concerning potential appointments." However, insiders tell Automotive News that the deal is the reason for Donckerwolke walking away from his long career among VW's brands. In Korea, Donckerwolke would hold a position under Schreyer at first, and he would take over Hyundai and Kia's design duties when Schreyer retires, which is expected in about two years. Donckerwolke joined the German automotive giant in 1992 and eventually came to define the modern look of Lamborghini by penning both the Murcielago and Gallardo. In 2011, he became the Head of Advanced Design for VW Group and took over styling duties at Bentley in 2012. Schreyer left a fruitful career at VW Group, including penning the original Audi TT, to join Kia in 2006. He gained the overall design duties for the Hyundai and Kia brands in 2012. Ousted VW Chairman Ferdinand Piech once said that he was regretful of losing the talented stylist. Related Video:

201-horsepower Hyundai Ioniq Electric track car is awesome

While we've seen plenty of high-performance electric cars, such as Rimac's supercars and Tesla's powerful sedans and crossovers, we haven't seen many modified electric cars. Or at least electric cars modified for more performance in the traditional sense of the word for more speed and handling prowess. Engineers at Hyundai are finally giving us a peak at the future of tuning and hot rodding with their upgraded 2017 Hyundai Ioniq Electric that's competing in the Optima Ultimate Street Car series this year. It's visually much more striking than the average Ioniq thanks in part to a bold color scheme, but also bolt-on fender flares and Volk TE37SL wheels wrapped in fat 275-mm width tires. More important, there are major changes under the skin. The standard Ioniq Electric's 118-horsepower, 218 pound-foot motor has been swapped out for the new Kona Electric's motor, which makes 201 horsepower and 291 pound-feet of torque. Though that's less power than the Veloster N that's also been racing this year, it's more torque than the same hot hatch. Power still goes to the front wheels, but now there's a limited-slip differential up front to prevent the inside wheel roasting its tire in corners. Interestingly, the only suspension change mentioned is firmer lowering springs, so presumably it still uses the torsion-beam rear suspension layout of the regular Ioniq Electric. Beefy six-piston Wilwood brakes up front and four-piston units in the rear help the car come to a stop much more quickly. The cooling systems for the electronics and battery pack have been upgraded, too. It all sounds like a blast to drive. As to why Hyundai built this, the company is using it for research and development purposes. Perhaps this will aid in developing an electric N model. It's also looking to build on its 2017 season when Hyundai was the only brand with a car in the Ultimate Street Car series GTE electric vehicle class. The modifications will certainly be useful this season, since a competitor has been to a few events with a Tesla Model X P100D. The overall standings show that the hopped-up Hyundai is second in total points, which will likely narrow after the Hyundai heads to its third event at Autoclub Speedway this weekend. The two cars have not been at the same events this year, but both appear to qualify for the final invitational event that takes place in Las Vegas following the SEMA show.