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Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.

Kia design chief Peter Schreyer named Hyundai-Kia President

Automotive News reports Peter Schreyer has been appointed the first non-Korean president of Hyundai-Kia Motor Group. Schreyer is expected to retain his role as the chief designer for Kia, while also taking on new, high-level executive duties. He is now one of three presidents at the automaker.
The designer made a name for himself at Volkswagen, where he penned the 1998 New Beetle and lent his eye to the Audi TT. In 2006, Schreyer moved to Kia, where he quickly revised the brand's styling from bland, forgettable lines to bold, "tiger nose" creations. Analysts attribute much of the brand's recent sales success to Schreyer's influence.
Kia is expected to move 2.75 million units worldwide next year, while sister company Hyundai will likely beat its 2012 sales forecast of 4.29 million units, according to CFO Lee Won Hee.

2015 Hyundai Sonata plays a more mature tune

Hyundai's new North American CEO Dave Zuckowski pulled a silky sheet off of the redesigned 2015 Sonata here at the New York Auto Show, ushering in not only a new era of domestic stewardship for the company, but also a new, more mature design direction for its mass-market vehicles.
Though we've already seen the striking sedan in a wealth of recent photos, seeing the car in person confirmed that Hyundai has another hit on its hands. The Sonata employs the Korean automaker's new "Fluidic Sculpture 2.0" design language, which we already witnessed in the new, much lower-volume Genesis. Hyundai describes the language as being more dignified, respectable and confident. We certainly agree with that.
Gone are the swooping lines of old, which grabbed our attention on the previous generation. They've been replaced by straight edges and harder angles, most noticeably along the car's beltline. A larger, more refined grille with a wide air intake leads the car down the road. The stance is athletic, with a steeper, coupe-like roofline, quad chrome-tipped exhaust ports and horizontal lines in the rear, which give the car a planted look. The redesigned headlights are wing-like in appearance and, man, that burnt orange color is sexy.