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Hyundai working on clean-sheet, hydrogen-powered CUV

Autocar reports that Hyundai is working on its next hydrogen fuel cell vehicle, and that the coming vehicle will be a clean-sheet design and likely a crossover. The South Korean company will soon have its Toyota Prius-fighting Ioniq hybrid on the market, now it is said to have placed a bullseye on the Toyota Mirai FCEV. This follows news that Kia is developing a brand new fuel-cell hybrid for launch by 2020, the theory is that platform will be shared with Hyundai, who will launch it first. The bodystyle isn't confirmed, but making it a crossover would take advantage of two important factors, one being the ongoing sales boom of compact and mid-sized SUVs. The second is that according to Sae-Hoon Kim, head of the company's fuel cell research, "all customer feedback says range and boot space are the priorities." Since bigger tanks typically mean less trunk space, a crossover would offer the best opportunity for maximizing both. A people-hauler could also make design and brand connections with the Kia Niro hybrid crossover. Hyundai is hoping to get a range of 500 miles out of the new vehicle, which would mark a 25-percent improvement over the range of the Tucson FCEV currently on sale. When it arrives it will give Hyundai a dedicated player in three alternative powertrain domains, joining the Ioniq plug-in hybrid and the pure electric vehicle it promised for launch by 2017. That could be seen as merely hedging bets, but the company does believe in hydrogen, Kim saying, "Every solution leads to hydrogen; either you use renewable energy sources to create and store hydrogen, or you use traditional fuels like coal to create hydrogen. Either way, hydrogen is the way to store energy and control supply and demand."

First hydrogen Hyundai Tucson Fuel Cell CUVs arrive in California

These crossovers are not available in showroom quite yet, but the first batch of Hyundai Tucson Fuel Cell vehicles has made it to California. Hyundai is promising retail availability, "within the next several weeks," which means early June or so for the $499/month CUVs. We previously heard in January that these hydrogen-powered Tucsons were supposed to be in US customers' hands by the end of March, so things are running behind schedule. Still, the delivery at a port near Los Angeles marks the "first delivery of a mass-produced fuel cell vehicle for the US market," Hyundai says, which could be a big deal when we look back at the evolution of hydrogen-powered vehicles in the US (though we're guessing at least one other manufacturer might object to the Korean automaker's claim). Mike O'Brien, vice president, corporate and product planning for Hyundai Motor America, is certainly upbeat, saying in a statement that Hyundai is "proud of our leadership role in this important segment of the alternative fuel vehicle market." So far, that's a segment that the company has almost all to itself. There are a very small number of hydrogen vehicles around today, including the Honda FCX Clarity and a few test vehicles from other automakers, but the numbers are set to grow next year when Toyota and Honda introduce new hydrogen sedans. For now, though, Hyundai can make a splash simply by bringing these vehicles to our shores. Hyundai's First Mass-Produced Tucson Fuel Cell CUVs Arrive In Southern California Tucson Fuel Cell, the Next-Generation Electric Vehicle, Arrives at Port Hueneme With Retail Availability Soon PORT HUENEME, Calif., May 20, 2014 /PRNewswire/ -- Today, at a port near Los Angeles, Hyundai's Tucson Fuel Cell CUVs began rolling onto U.S. soil, marking the first delivery of a mass-produced fuel cell vehicle for the U.S. market. The first retail sale of the Tucson Fuel Cell is expected within the next several weeks in Southern California. Under the Hyundai leasing program, approved lessees can drive Hyundai's next-generation Tucson Fuel Cell for just $499 per month, including unlimited free hydrogen refueling and "At Your Service" valet maintenance at no extra cost. For the first time, retail consumers can now put a mass-produced, federally-certified hydrogen fuel cell vehicle in their driveways, with availability at three select southern California Hyundai dealers: Tustin Hyundai, Win Hyundai in Carson, and Hardin Hyundai in Anaheim.

Genesis luxury sedan range to get its own U.S. dealership network

Hyundai is informing its dealers that its 2-year-old luxury brand Genesis is ready to fly the coop. The company says it will focus in 2018 on building out a network of around 100 Genesis retailers with the goal of eventually operating standalone facilities to better distinguish the high-end brand. First dibs on applications for the new franchise licenses will go to existing dealers who also sell Genesis in "defined key markets," the company says. New Genesis showrooms will initially operate from temporary or shared facilities, with standalone facilities taking shape over the next three years. "At Genesis, we believe in putting our customers first and giving them a proper ownership experience," Erwin Raphael, general manager of Genesis Motor America, said in a statement. "To ensure that happens, we need to take this next step in the separation of the Genesis brand from our parent company." Genesis earlier this month announced the opening of its first headquarters-owned standalone showroom in the Gangnam business district of Seoul, South Korea. The two-story facility flips the script on typical dealerships by limiting exposure to the products from the outside "to maximize a private and personal setting that enhances the interaction between the customer and the product." The showroom also incorporates the brand's scent and sound, and it features a private Launch Bay for test drives and engagement with the vehicles via the virtual reality-based Genesis Virtual Guide. Hyundai launched Genesis as its standalone luxury nameplate in December 2015, though the Genesis had been a Hyundai sedan model name for several years prior. At the time, it said it planned six models by 2020. Most recently, we heard that Genesis is planning a third crossover for 2021, plus its long-planned electric car in the same year. Sales of its G80, G80 Sport and G90 in the U.S. nudged above 20,000 last year. It recently launched the G70, an entry-level compact sedan.Related Video: