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2018 Hyundai Sonata lineup gets ‘+’ treatment at no extra charge

Hyundai is looking to jump-start sales of its struggling 2018 Sonata midsize sedan by introducing new "+" editions on several trim levels, adding features like the silver mesh grille cribbed from the Sport 2.0T, panoramic sunroof and safety technology for no extra charge — or for even lower prices, in some cases. The mid-model year enhancement package broadens availability of Hyundai's Advanced Driver Assist Systems, the Sport front fascia and mesh grille and other interior amenities. For example, the Sonata SEL+ and Sport+ editions now come equipped with the Sport's front fascia upgrades, dual automatic temperature control, wireless phone charging, heated steering wheel and other features at no extra charge, representing $580 and $950 in value to the respective models. Adding the Tech Package to the SEL+ gets you automatic emergency braking, lane keeping assist, smart cruise control with stop-start and other features for $25,185, including destination charge, a $980 value improvement, Hyundai says. Buyers can add the Tech Package to the Limited model for no extra charge over the previous model. On the high-end Sonata Limited model, adding the Ultimate+ package drops the price of the previous Ultimate package by $600 while adding the Sport mesh grille and fascia combo, plus the panoramic sunroof. The Korean automaker redesigned the Sonata for 2018 with a new "cascading grille" borrowed from the Elantra and other changes to the front, a redesigned back, some handling upgrades and a redesigned interior. But it hasn't helped move the metal. Sales of the Sonata fell a whopping 41 percent in April to 9,616; year-to-date, they were down 38 percent to 33,441 units. The company saw its combined Hyundai and Genesis sales decline by 11 percent in April. The "+" packages are available at dealerships now. Related Video: Image Credit: Hyundai Auto News Marketing/Advertising Hyundai Sedan sales package trim

2024 New York International Auto Show not-so-mega photo gallery

The 2024 New York Auto Show press preview is in the bag and the public show has begun, and that means only one thing: Our work here is done. But really, we've been done since about mid-morning on Wednesday. As you'll see from the paltry selection of galleries below, the 2024 New York Auto Show wasn't much of one. And what there was? Well, in a word, it was Hyundai.  As you scroll through the galleries below, you'll note that we have items from essentially two global conglomerates. In one corner, there's Hyundai, Genesis and Kia. In the other, we have Nissan and Infiniti. But that's being a bit generous to Nissan and its luxury subsidiary, because while this is the first chance we really had to see the Nissan Kicks and Infiniti QX80 in person (and that's not even entirely true of the latter), they weren't actually revealed at the show.  New York has never been America's biggest "international" auto show, but it has been the venue for some big unveilings. In 2012, the new SRT Viper debuted to great fanfare at NYIAS; the Lincoln Aviator made a big splash in 2018; how about the Alfa Romeo 4C in 2014? And those are just cherry-picking from the past decade. By comparison, the 2024 show feels a bit uninspired. Yes, we would have liked to have seen some Vipers. Sue us.  But we'll stop dwelling on what we can't resurrect. There's plenty to see at the show this year if you're planning to go in person, so don't let our negativity deter you. For those who can't be there, here's what you're missing: Genesis G80 Magma View 9 Photos 2025 Genesis G80 Magma Genesis GV60 Magma Concept View 10 Photos 2025 Genesis GV60 Magma 2025 Hyundai Tucson XRT View 14 Photos 2025 Hyundai Tucson 2025 Hyundai Santa Cruz XRT View 11 Photos 2025 Hyundai Santa Cruz InfinitiQX80-Z63-051 View 39 Photos 2025 Infiniti QX80 2025 Kia K4 Live View 7 Photos 2025 Kia K4 Sedan 2025 Nissan Kicks View 10 Photos 2025 Nissan Kicks     New York Auto Show Genesis Hyundai Infiniti Kia Nissan

Hyundai pushes performance in Canadian Super Bowl ad

We keep seeing automakers put their Super Bowl ads online ahead of time, and here's one more to add to the list, although with a twist. The Internet might be the only place for many people to check out Hyundai's commercial because the spot is only playing in Canada during the game. The one-minute ad, titled Welcome to the New Age, eschews telling a narrative like many of this year's commercials. Instead, Hyundai offers a mix of energetic music over stylized imagery of the design, production and driving of the Genesis, plus a few brief cameos of other vehicles from the brand. The result is something a lot more visceral than many of the other spots so far. Too bad so many viewers are going to miss it. Autoblog reached out to Hyundai Canada for more information on the ad. According to company spokesperson Chad Heard, there is "no plan for it to be used in the US. It is specific to Canada." The spot will air during halftime.