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How feasible is Hyundai's HCD-15 Santa Cruz pickup?

When the silk finally slipped off Hyundai's HCD-15 Santa Cruz concept at the Detroit Auto Show on Monday, it was tangible, four-wheeled confirmation following years of rumors that the Korean automaker has been investigating the pickup market. Yet despite strong early critical and online reception, the likelihood of a production Hyundai pickup remains muddy at best. To be clear, Hyundai officials tell Autoblog there's nothing remotely production-ready lurking below the Santa Cruz's skin – it's a what-if concept designed to gauge customer reaction. But company officials say Hyundai is seriously investigating the possibility of a production pickup, and the company firmly believes that there's a market for a small, efficient unibody truck. According to John Krsteski, Manager at Hyundai Design North America, who spearheaded the project, Hyundai "is spending a lot of time right now still going through some studies on which types of platforms – whether it's a unique platform. It could be based on something like a Tucson ... we've looked at several different options." While Krsteski indicated that a platform hadn't been arrived at – and would likely need modifications – he says "it's definitely feasible." The Santa Cruz concept has a number of eye-catching features that would seem tough to produce – namely the slide-out rear bed extender that Krsteski says was influenced by the drawer-style ovens and dishwashers increasingly found in high-end kitchens. "We've had a couple of engineers in the studio and we did some study models on it, and we do think it's feasible – especially based on how we could package that inside there." With the extension in place, the small bed is large enough for a motocross bike to fit in on an angle. So what's next for the Santa Cruz? Hyundai has some internal studies it has completed and others that remain ongoing, and the company will work to gauge consumer response to the vehicle at auto shows and other events. Hyundai Motor America is clearly excited about the California-born project, but the toughest hurdle to a production pickup will likely be getting approval from headquarters in Korea. To that end, we've been led to understand that it was both telling and strategic that the Hyundai press conference was packed with Korean executives, who were on-hand in part to gauge media reaction to the Santa Cruz.

Hyundai presents 70 movies in 10 minutes... and it's very strange

It's not often we can use the term "trippy" to describe anything we post here at Autoblog, but this German video, promoted by Hyundai and starring the brand's European-spec i10 is trippy, surreal and totally bizarre. And we love it.
Movie buffs will appreciate this ridiculous mix of classic movies into a strange mishmash that makes no sense at all. From Silence of the Lambs to the Terminator series to Pulp Fiction, The Godfather and 300, there's the list of films parodied in this spot is wildly diverse. We've watched a few times, and while we can name the vast majority of classic films shown, we have no idea what the actual point of the video is.
Take a look below and let us know what you think in Comments. But beware, there is some NSFW language.

Hyundai Veloster nixed in UK after just 3 years

The Veloster, Hyundai's funky, four-door hatchback, has been pulled from the British market after just three years on sale. The blame, as is usually the case in these circumstances, is being placed on slow sales. Auto Express reports that, much like it has in the United States, the Veloster has failed to resonate with both customers and critics. While UK sales figures weren't available to prove AE's point, Veloster sales in the US through November are down nearly 2,000 units over the same period in 2013, to under 26,000 vehicles. That makes it the third-slowest seller in the Hyundai lineup, behind the far more expensive Azera and Equus sedans. The performance-minded Veloster Turbo will be replaced in the UK by a version of the i30 equipped with the VT's 1.6-liter, force-induced, direct-injected engine. You can read all about that new vehicle right here.