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Hyundai's second Super Bowl ad is a Nice piece of work

Yesterday, Hyundai unveiled its Dad's Sixth Sense Super Bowl ad, which showed off the 2015 Genesis Sedan and its auto emergency braking system. While a fine spot, it lacked the pizzaz we expect of a commercial for the big game. Hyundai's second half-minute commercial, however, is more of what we expect of a Super Bowl ad.
Starring The Big Bang Theory's Johnny Galecki and with a cameo from comedian Richard Lewis, the commercial sees Galecki trying to woo a woman he comes across at a stop light by complimenting her on her Elantra, which just so happens to be what he's driving. Things go hilariously awry from there.
Scroll down for a full look at the video, and let us know how you think it stacks up next to yesterday's Dad's video.

2018 Hyundai Kona Iron Man Edition is way more subtle than the Ant-Man Veloster

Update: A representative from Hyundai has told us that the Iron Man Edition Kona will only be offered with the 1.6-liter turbocharged engine, but can be had with either front- or all-wheel drive. The text has been updated to reflect this. Following Hyundai's collaboration on developing a frankly garish Veloster for Ant-Man and The Wasp, the company is teaming up with Marvel once again to launch a special edition of the 2018 Hyundai Kona compact crossover SUV. This one is themed after superhero Iron Man, and unlike the Veloster, this car is actually available to purchase. It's a little odd to see a car that's not an Audi used to go with Iron Man, but Hyundai has done a lot to get the Kona Iron Man-ready. The upper daytime running lights have been adjusted in design and color to more closely match the glowing eyes of Iron Man's mask. The hood has also been redesigned with an insert that looks like a heat extractor vent, but is just a red plastic piece. The whole car is painted matte black with a metallic red roof and matching accents all over the exterior. The roof gets a giant Iron Man mask decal, too. On the sides there are badges of his mask on the fenders and on the wheel center caps. The rear doors get Stark Industries logo decals. The inside hasn't been left out either. It appears to be the interior found on the lime green Limited and above trim levels, but instead of lime accents, there are even more red ones. Tony Stark's (Iron Man's not-so-secret identity) signature is found on the dashboard. The gauges have custom graphics themed around Iron Man, including a custom design for the heads-up display. On a side note, the Hyundai Kona Iron Man Edition is not the first superhero-themed car available to the public, nor is it the first Iron Man car. Jeep previously had a special edition Renegade for the Batman vs. Superman movie. And while it wasn't the Iron Man superhero, Isuzu had a special edition Vehicross for the Iron Man Triathlon event. The Hyundai Kona Iron Man Edition goes on sale in the first quarter of 2019, and it will be a limited-production vehicle. Pricing hasn't been announced yet, but a Hyundai representative told us what will power it. It won't get the the entry-level Kona's a naturally aspirated 2.0-liter four-cylinder making 147 horsepower, but rather the turbocharged 1.6-liter four-cylinder making 175 horsepower. It will also be available in either front- or all-wheel-drive versions.

Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.