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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

Hyundai's Santa Fe for SEMA has 1,040 hp and rear-wheel drive

Bisimoto, working with Hyundai, will not disappoint at SEMA this year. Continuing its tradition of absurdly powerful versions of ordinary cars, the company will show off a Santa Fe with 1,040 horsepower. Not only that, but this crossover, named "Santa-Fast," also sends that power through a six-speed manual to the rear. To create this monstrous machine, Bisimoto started with a normal 3.8-liter Hyundai V6. The company then completely rebuilt the engine with forged pistons, stronger connecting rods and more aggressive cams. After that came a pair of Turbonetics turbochargers that can reach a peak pressure of 39 psi. That's a lot of boost, and in turn a lot of power, so the computer limits boost in certain gears to help with traction and, you know, not totally destroying the tires. Connected to this engine is a mix of other Hyundai parts, starting with a six-speed manual transmission from a Genesis Coupe R-Spec. The power then goes back to a differential from a Hyundai Equus. This differential resides in a completely new, custom rear subframe built by Rothfab. The rest of the crossover is fairly standard SEMA fare. It gets a flashy livery, big Buddy Club brakes, Fifteen52 wheels, KW coil-over suspension, a roll cage and Momo racing seats. It's a solid looking package, and we can't wait to see more photos of this nutso build. That being said, Bisimoto's other project, a Hyundai-powered 911, could give this Santa Fe a run for its money. Related Video: Featured Gallery Bisimoto Hyundai Sante Fe: SEMA 2016 Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Aftermarket SEMA Show Hyundai Crossover hyundai santa fe bisimoto santa fe

2019 Hyundai Elantra gets angular new styling, safety options

The 2019 Hyundai Elantra compact sedan has received a pretty radical refresh for a relatively conservative car. The rounded front fascia of the current model has given way to a face full of sharp corners. The headlights and fog lights are now triangles, and the grille is sharper. The headlights intersect the grille, too. There are some nice details in this new design. The base of the headlights match up with the top-most slat in the grille, and the lights intersect the grille at some of the grille's top corners. Two new creases on the hood also line up with vertical slats in the grille. The rear of the car is updated, too, if not as radically. The taillights get sharpened corners, as well as downward extensions on the outside edges. The illuminated parts are crisp zigzagging lines that match the nose. The license plate housing has been moved from the trunk lid to the bumper, and large Elantra lettering stretches across the lid. This mirrors the design of the current Sonata midsize sedan. Overall, the design changes are reasonably attractive, though they don't seem to fit especially well with the flanks of the car, which retain the softer, more organic lines of the current car. There are a number of other small updates as far as features are concerned with the Elantra. Hyundai now includes camera-based forward collision prevention, lane-keeping assist, and driver attention alert as standard equipment on the second-lowest SEL trim and above. All trim levels also get a 5-inch touchscreen as standard along with a rear-view camera and dynamic guidelines on the screen. The base SE model with a manual transmission finally gets Bluetooth and steering wheel controls, too. The top-end Limited gets an 8-speaker sound system with subwoofer, Qi wireless phone charging and Safe Exit Assist, which warns drivers of approaching cars when the door is open. What doesn't change is under the skin. The naturally aspirated 2.0-liter four-cylinder makes the same 147 horsepower as last year, and the turbocharged 1.4-liter engine still produces 128 horsepower. The 201-horsepower Elantra Sport is completely unchanged in regards to powertrain and exterior. Hyundai says that a restyled version will appear later this year. Pricing for the refreshed Hyundai Elantra has not yet been announced. It goes on sale this fall, and pricing should come just before it hits dealers. Related Video: Featured Gallery 2019 Hyundai Elantra View 36 Photos News Source: Hyundai Hyundai Economy Cars Sedan