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Weekly Recap: Hyundai spins off Genesis as new luxury division

Hyundai is creating a standalone luxury division that will use the Genesis name in an ambitious move that could bring the Korean automaker more profits, sales, and prestige. The Genesis division launches in December in Korea, followed by a rollout in other markets, including the United States in 2016. The brand will have six models by 2020. They will all start with a "G" for Genesis, then have a number, like 70, 80, or 90 to represent their segment, Hyundai said. The vehicles will also get more upscale design to differentiate them from other Hyundais. Luc Donckerwolke, a veteran Volkswagen Group designer who joined Hyundai earlier this year, will oversee a new Prestige Design unit at the company. The current winged Genesis emblem will be restyled and worn by all of the brand's luxury vehicles. Hyundai says its new division will focus on technology, customer service, and will have "refined performance character." The current Genesis sedan offers a 5.0-liter V8 that makes 420 horsepower. Naturally, Hyundai is optimistic for its new Genesis brand, but it will face immediate challenges as it enters a crowded and competitive market with a long list of entrenched competitors. Brands with storied histories like Cadillac and Lincoln have struggled recently, and even top-selling brands Mercedes-Benz, BMW, and Lexus aren't immune to potential troubles. Rumors have persisted that Hyundai harbored luxury ambitions since it first launched the Genesis sedan in 2008. OTHER NEWS & NOTES SEMA shows aftermarket's strength Further evidence of the auto industry's momentum was on display at the SEMA show this week as carmakers and tuners again turned out in full force. The Ford Cobra Jet Mustang, a Chevy Silverado customized by Kid Rock, and a Kia Forte Koup Mud Bogger were among the prominent displays. The show attracts more than 140,000 people per year, including 2,400 exhibitors, who come to buy and sell products. SEMA is a barometer for customization trends in the aftermarket, a key reason automakers attend. "They represent things we are thinking about and want to get some exposure," Mopar boss Pietro Gorlier said. Honda previews next-gen Ridgeline In other SEMA news, Honda previewed the next generation of its Ridgeline pickup at the show with a race-prepped vehicle that will compete in the Score Baja 1000 this year. The hood, side profile, roof, and front fascia offer hints of what the new truck will look like in production trim. Art St.

Hyundai i30 Fastback N revealed, but still not for the U.S.

Hyundai just revealed a car that we won't get stateside, the i30 Fastback N. This four-door fastback gets the same N treatment as the i30 N hatchback, another fast Hyundai that isn't sold here. We all love a good hatchback, but the Fastback variant looks a bit more handsome and mature comparatively. It's hard not to like the lines, especially after hearing the loud, crackling exhaust that pops aggressively on the overrun. Just like the i30 N hatchback in Europe and the Veloster N we're getting here, the Fastback gets the 2.0-liter turbocharged four-cylinder with two power outputs available. The base N makes 246 horsepower and 260 pound-feet of torque, but the Performance package nets you 271 horsepower. It also has a temporary overboost feature that unleashes 279 pound-feet of torque for a limited period. It's almost the exact same power as the Veloster N, but that car is rated at 250 and 275 horsepower in its two trim levels. The Fastback N is said to get to 62 mph in 6.4 and 6.1 seconds respectively. A six-speed manual will remain as the only transmission offering for the time being. Hyundai hasn't officially mentioned it yet, but a video it released essentially confirms the presence of its electronic limited-slip differential for this car. We expect it to be offered as part of the Performance package like it is in the other N variants. The Fastback N is set to make its world debut at the 2018 Paris Motor Show, but Hyundai made an entertaining video of its World Rally Championship drivers racing about Denmark and released some preliminary info today. If you haven't heard the exhaust for any of Hyundai's N cars, then here's your chance; it's pretty awesome. View 26 Photos Featured video: Image Credit: Hyundai Paris Motor Show Hyundai Performance Sedan hyundai veloster n hyundai i30 n

Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.