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Hyundai Santa Cruz could get green light this year

The market for smaller trucks is gaining steam in the United States with introductions like the Chevrolet Colorado, GMC Canyon, and the forthcoming, updated Toyota Tacoma. After the enthusiastic reaction to the Hyundai HCD-15 Santa Cruz concept at 2015 Detroit Auto Show, that pickup is looking increasingly likely to see production, as well. "There is a very high probability we get the approval of the truck soon," Hyundai Motor America CEO Dave Zuchowski said to the TheDetroitBureau.com. Customer surveys have shown the possible pickup to be quite popular around the country, except among Texans, according to Zuchowski. However, the final sign-off still needs to come from corporate headquarters in South Korea. The production Santa Cruz might be very different from the vehicle on the stand in Detroit. The concept was just there to gauge reactions, and the company hadn't even decided on a platform at that time. The slide-out bed extension was thought to be possible in the real world, but there were reportedly still other hurdles to overcome. The unibody pickup isn't the only project Hyundai is developing for North America. The automaker also wants to step into the expanding compact crossover market with an entry specifically designed for this market. "This is a growth segment," Zuchowski told TheDetroitBureau.com. "We want a piece of it." While neither of these new models are fully approved yet, it certainly looks like Hyundai intends to be a bigger player in the truck and crossover world in the coming years. Related Video:

GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.

Hyundai Ioniq EV coming with 110-mile range in US

We've known for a while that the new Hyundai Ioniq line of vehicles will come in three variants: hybrid, plug-in hybrid, and battery electric. As we get ready for more information on the trio at the New York Auto Show this week, we've learned that t he EV, which is slated to go on sale in South Korea in June and in the US towards the end of the year, will have a 28-kilowatt-hour battery pack that's similar to the Kia Soul EV. The Sould EV has a single-charge range of 93 miles, but the Ioniq EV will be able to go as far as 110 miles on one charge, In discussion with Hyundai's Kim Choong, Automotive News learned that despite earlier talk of a 155-mile range for the EV, the 110-mile figure is what the Ioniq will get on the US EPA test cycle, Hyundai spokesman Jim Trainor confirmed in an e-mail to AutoblogGreen on Monday. The longer range figure is what the Ioniq EV will be rated at on the more lenient European cycle. Hyundai revealed its "three-pronged" plan for the Ioniq at the Geneva Motor Show earlier this month. We now know that the EV model will have paddle shifters so the driver can control the level of friction in the car's regenerative brake. Additionally, the EV, as with the hybrid and plug-in hybrid, will have an "eco-routing" navigation system that to make best use of either the range on the EV or the fuel economy on the hybrids. The Ioniq Hybrid debuted in South Korea in January. That variant has already received some attention because Hyundai's Lee Ki-Sang told Automotive News that the hybrid itself will have "standard" and "eco" variants, and that the "eco" version will have a combined fuel-economy rating of 56 miles per gallon, putting it well ahead of the Toyota Prius's fuel economy. That is, if these numbers are all on the same test cycle. Related Video: Featured Gallery 2017 Hyundai Ioniq Electric: Geneva 2016 View 14 Photos News Source: Automotive News-sub.req. via Green Car ReportsImage Credit: Drew Phillips Green Hyundai Electric Hybrid ioniq