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Hyundai to offer new shopping service with money-back guarantee

The internet has made purchasing a car easier than ever before. There are dozens of websites, including Autoblog, that have apps and search tools to help find and compare new car prices. Still, the idea of actually walking into a dealership to deal with haggling, trade-ins, financing and paperwork still seems daunting. Starting soon, Hyundai will be streamlining much of that process with its new Shopper Assurance program. The new service helps knock out much of the legwork before you even step into a dealer. There's even a money-back guarantee. With Shopper Assurance, potential customers can search Hyundai inventory with "market prices" listed. That price includes the car's MSRP minus incentives and other dealer discounts. Most of the paperwork for the purchase can be done online. This includes valuing a trade-in, applying for financing, checking credit scores and calculating payments. Test drives can be scheduled online and can be done anywhere, including a customer's home or office. The most interesting part of the new service is the three-day money back guarantee. If for some reason a customer isn't satisfied, they can return the car for full refund. That said, there are a couple of caveats. The car must have fewer than 300 miles on the odometer since purchase and a dealer must inspect the car for damage or wear. The new service will launch later this year in Miami, Orlando, Dallas and Houston and will roll out in 2018 nationwide. Related Video:

John Krafcik eyes Sonata, talks about his new role

As hundreds of people gathered to watch the unveiling of the 2015 Hyundai Sonata at the New York Auto Show on Wednesday, John Krafcik, a driving force behind the new vehicle, found himself in a peculiar position.
He stood far away from the car, away from the crowd. He watched from the Nissan stand as the covers were pulled off the Sonata.
If it was an awkward moment for Krafcik, whose tenure as Hyundai's chief executive officer ended on January 1, he didn't show it. He offered effusive praise of the Sonata. "It's a beautiful car," he said. "I think it's wonderful."

First 2015 Hyundai Sonata ad surfaces

The new Hyundai Sonata just made its debut at the 2014 New York Auto Show, but it's already begun making its slow march towards dealers, meaning it's about time we start seeing ads for the new family sedan on the TV and internet. This 62-second spot is one of the first.
The ad places a particular focus on styling, and what great design really is. There's also a glimpse at the super-cool gesture control that's baked into the Sonata's infotainment screen. We'll admit, we're pretty geeked to give this feature a full test once we finally drive the all-new sedan.
As for when that will be, with the car set for an arrival at dealers this summer, we're hoping to have a full write-up on the 2015 Sonata soon. Until then, scroll down for the full ad from Hyundai.