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Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.

2015 Hyundai Genesis demonstrates safety with high-stakes blind tests

For better or worse, technology like adaptive cruise control, backup cameras, lane keeping assist and other safety features have revolutionized the way cars drive. Hyundai is proving just how advanced its assists are in a trio of new videos starring veteran stunt and race driver Rhys Millen.
Each video puts Millen behind the wheel of a 2015 Hyundai Genesis with all of its windows blacked out. He's challenged to prove the usefulness of the car's backup camera, lane assist and automatic emergency braking by making it through three dangerous situations while driving blind.
At about two-minutes each, the videos are quick to watch, even if the amount of danger Millen is ever really in seems somewhat questionable. The one titled The Gauntlet, which tests the backup cam to swinging transport containers, is probably the best of the bunch. Scroll down to watch all three videos and see how you think Hyundai's safety assists stack up.

Hyundai teases HCD-14 concept ahead of Detroit debut

As is the case ahead of any major auto show, we're expecting to see a plethora of leaked information or teased images before next week's Detroit Auto Show, and Hyundai is already giving us something pretty exciting to look forward to. Shown above in this shadowy teaser is the HCD-14 Concept, which the automakers says gives a "glimpse into future Hyundai premium vehicle design."
Based on the shape of the headlights and the sloping roofline, this image matches up quite well with some spy shots we saw last month reported to be the next-generation Genesis sedan. It also bears more than just a striking resemblance to Kia's new flagship sedan, the Quoris. Either way, we approve. Aside from the car's appearance, Hyundai is also promising "advanced 3-D gesture-based technology controls" inside the car as well as a sportier driving dynamic.
This is all we have to work with right now, but we'll have all the coverage for this new Hyundai and everything else on display at the auto show kicking off a week from today.