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Kia, Hyundai testing big crossovers, and one looks like the Telluride

Big things are coming from Hyundai and Kia in the near future, and we mean literally. One of our spy photographers caught the companies each testing full-size crossover SUVs out in the snow. The Kia caught our attention in particular, because it looks quite a bit like the Kia Telluride concept from 2016. At the front of the Kia, the entire fascia looks boxy with nary a curve in sight. It also has low-set, squared-off headlights at the far edges; both prominent features on the concept, too. That theme carries over to the back, where the metal portion of the hatch looks plain and flat and is almost perfectly vertical. The glass area leans forward a bit. The taillights also look like those on the concept, with thin vertical portions that make a 90-degree turn inward at the top. A neat design touch not found on the concept are the slight glass extensions into the roof on each side of the windshield. When the concept Telluride was revealed, it was based on the Sorento platform and had a combined 400 horsepower. This power came from a 270-horsepower V6 and a 130-horsepower electric motor, which Kia claimed would provide 30 mpg in all-wheel-drive form. We expect that the Telluride will mainly be offered in non-hybrid forms, and perhaps in diesel form, since this prototype was testing alongside a Volvo XC90 diesel. But we also wouldn't necessarily rule out a hybrid variant like the concept. Kia and Hyundai both are getting serious about hybrids and electrification, and if Kia is targeting something like the XC90, which itself offers a hybrid powertrain, it would make sense that Kia is planning to offer a competing product. A Kia executive said news about the production model is coming "soon," so we'll probably learn more about the production Telluride sometime this year, probably no earlier than the New York Auto Show. View 16 Photos As for the big Hyundai, it will likely take the space the newly downsized Santa Fe has vacated. We're not sure what it might be called, but the last time Hyundai had a crossover bigger than the Santa Fe, it was called the Veracruz, so the name could make a return. Styling-wise, the front of this full-size crossover is right in line with the rest of Hyundai's new-generation crossovers. It has the split headlight design that first showed up on the Kona, with the lower lamps providing primary illumination, and the thin, scowling upper lamps working mainly as daytime running lights.

Less stressful than a taxi: We ride in Hyundai's Autonomous Ioniq Electric

The day after California told Uber to halt the testing of its driverless cars, Hyundai gave us a brief ride in an autonomous Ioniq Electric. The trip was mostly uneventful — our driver/engineer didn't hit anyone, and, unlike Uber's, Hyundai's car didn't run any red lights. You may think that's faint praise, but at the speed of advancement we take nothing for granted. More than once during our ride around a pre-mapped, all-right-turn route in Las Vegas, the Ioniq had to sort things out for itself, and the longer you ride the more you realize the scope of data we humans process without noticing. This Ioniq was identified only by its Korea-spec origins — dual charging ports for fast and regular recharge and no side marker lights — and Nevada's autonomous vehicle license plate. Tourists were completely unaware that it was driving itself. The autonomous Ioniq uses one 140-degree and two 110-degree Ibeo LiDAR units in the front fascia, plus a camera array inside the cabin at the top of the windshield. A single camera is used for traffic-light detection, with stereo units for the driving assistants. According to Hyundai, the autonomous gear detects objects knee-high but also will not drive into a low-hanging tree branch. We're also told the system works in rain and snow, citing the all-conditions approval certificate from Nevada, though that center front sensor looks prime for snow packing in heavy stuff. Essentially, one processor collects all the input data and combines it to a singular view, and a second processor tells the car what to do about it. Hyundai notes that minimal system power consumption was a primary target. The cabin sports the prototype-standard large red kill switch, an extra display atop the center of the dash, and two real-time monitors hanging behind the rear seats. The dash display is there so human drivers know the car is aware of its surroundings — it shows traffic lights as red or green (yellow is not detected but it will not panic stop if it loses a green light), speed limit, vehicle speed, route, a steering wheel to denote autonomous operation, and pedestrians detected. One rear monitor shows what the traffic-light camera sees, the other what the LiDAR units are picking up, from road curbs to people, vehicles and buildings. The ride experience is drama-free if a bit on the cautious side. Braking is often moderate to heavy, more on/off than the modulation range of many human drivers, but we felt no panic braking or ABS intervention.

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.