2007 Hyundai Tucson Se on 2040-cars

Auto blog

Mad Max homage is amazingly weird, great

Hyundai Germany and content producer Endemol Beyond are back with a cinematic-themed encore, this time for the Hyundai Tucson. Their first act came last year with a ten-minute video that recreated scenes from 70 movies, all for the purpose of highlighting the European i10 hatchback. The length is cut in half this time, but all four minutes focus on one film: Mad Max: Fury Road. It features mild mannered "Nilz" as a trepidatious Max Rockatansky on the run from Warboys and their model cars. When Imperator Furiosa shows up with some forced perspective, things get even more, how do you say, interesting, as everyone battles through to a metallic blue Valhalla. It will make sense when you watch it. Kind of. The tagline is "Change is good." We have no idea how that's meant to fit in, but maybe we'll cotton on with the coming videos that pay homage to TRON: Legacy, Drive, and Inception. Right now we just think this video is wild. And worth a watch.

Hyundai Motor reassigns 17 top execs to make way for fresh ideas

SEOUL — South Korean conglomerate Hyundai Motor Group shook up its executive ranks on Tuesday and appointed its first foreign head of research and development, raising expectations of a smooth transition of power at the family-run business empire. The reshuffle, first reported by Reuters on Tuesday and confirmed by Hyundai on Wednesday, is part of preparations for generational change in the executive ranks at South Korea's second-largest family-owned business empire. Group President Albert Biermann, a German former BMW executive, was named head of research and development, replacing longtime executives Yang Woong-chul and Kwon Moon-sik. The move was seen as a significant step to bring in fresh ideas at the Korean-dominated group. In all, 17 top executives were reassigned across the group including at Hyundai Motor Co and Kia Motors Corp — which together form the fifth-biggest automaker in the world. The move follows the promotion of Euisun Chung in September to Hyundai Motor's executive vice chairman, moving him closer to succeeding his 80-year-old father, Mong-Koo Chung, as group chairman. It comes as Hyundai Motor Co battles to reverse falling profits as a result of U.S. recall costs and weak sales in the U.S. and Chinese markets. Hyundai Motor Co shares jumped as much as 9 percent to their highest level since Oct. 10, while shares in affiliates like Hyundai Mobis, Hyundai Wia and Hyundai Glovis also rallied. While the announcement by Hyundai on Tuesday of a major investment in fuel cell production also lifted sentiment, analysts said most of the share price rise could be attributed to the leadership changes. In particular, it signaled that the junior Chung was making progress with his plans to restructure the sprawling group after a previous plan was scrapped due to opposition from U.S. hedge fund Elliott. "The reshuffle signals that the junior Chung is tightening his grip on the conglomerate, a move which raises investors' hopes for change," said Kim Joon-sung, an analyst at Meritz Securities. Ascendance of outsiders In a sign that Chairman Chung's grip may be weakening, one of his closest lieutenants, Hyundai Motor Co Vice Chairman Kim Yong-hwan, was reassigned away from the core automaker and named vice chairman of steelmaking affiliate Hyundai Steel.

This is the Prius-fighting Hyundai Ioniq fully uncovered

Hyundai has thus far released a few teaser sketches to give us an idea of what its new Ioniq will look like, but this is our best look yet at the finished product. Spied completely undisguised during a video shoot, the forthcoming Ioniq looks pretty much exactly as you'd expect a dedicated electrified vehicle from Hyundai to look like. The Ioniq represents Korea's take on the four-door hybrid, ready to do battle with the likes of the Toyota Prius and Chevy Volt. Hyundai will offer three powertrain options, including a hybrid, plug-in hybrid, and full EV. The internal-combustion engine is expected to be a 1.6-liter inline-four, slotting in between the gasoline engines on the Volt (1.5 liters) and Prius (1.8 liters). It will be paired to an electric motor, and only Hyundai will let customers eliminate the ICE from the equation altogether – much like BMW does with the i3 – to more closely rival the Nissan Leaf instead. The front end looks distinctly Hyundai, while the tall tail closely follows the aerodynamic lead set by its rivals. And from what we can see so far, it looks like rearward visibility will be somewhat constricted by a high rear deck and small rear window. Earlier spy shots showed camouflaged prototypes with interiors that looked fairly similar to those on the Elantra and Sonata. Hyundai's most recent teaser renderings, however, showed promise for something more distinctive. One way or another, we'll find out soon enough, as the Ioniq is slated for unveiling in South Korea next month ahead of its motor show debuts in Geneva and New York in March and sales debuts later this year. Related Video: Featured Gallery 2017 Hyundai Ioniq: Undisguised Spy Shots Image Credit: Brian Williams / SpiedBilde Green Spy Photos Hyundai Electric Hybrid Sedan hyundai ioniq