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Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.

Hyundai NA CEO Krafcik awarded Automotive Executive of the Year

Hyundai North America CEO John Krafcik is this year's Automotive Executive of the Year. DVN Business Assurance presents the award each year, and this year, Robert Djurovic, executive director of the award program, said Krafcik won the nod because he "reshaped the way Hyundai approaches the market with consumer focus, compelling design and enduring value." While speaking at the award ceremony, Krafcik said that he was humbled by the recognition and that he accepted the accolade on behalf of Hyundai team members, dealers and suppliers.
Krafcik joined Hyundai in 2004 as the vice president of product development and took on duties as chief executive in 2008. Since then, the automaker has seen a flurry of new products and a substantial jump in market share. His efforts have also helmed Hyundai to two North American Car of the Year awards in 2009 and 2012 for the Genesis and Elantra, respectively. Krafcik also helped Hyundai navigate through the company's fuel economy debacle that began late last year, in which the automaker admitted it overstated the efficiency ratings of many of its automobiles.
The Automotive Executive of the Year Award has been recognizing industry leaders since 1964. You can read the full press release below for more information.

Woman executive of South Korea's Hyundai Motor resigns amid #MeToo wave

SEOUL — A female executive of South Korean automaker Hyundai Motor has resigned after being accused of pressuring female subordinates to pour drinks for, and dance with, senior male members of staff, the Yonhap news agency said on Tuesday. The global #MeToo movement has accelerated in South Korea since January, spawning accusations of sexual misconduct and prosecution investigations of prominent figures. Fear of reprisal has made South Koreans traditionally wary of being whistleblowers over harassment at family-run conglomerates that dominate the economy, with open accusations of this type far outnumbered by anonymous posts on the subject. Yonhap, citing Hyundai Motor, said a female employee had made the accusation while preparing to leave the company, saying the woman executive had pressured her female subordinates to attend a drinking party with senior men and pour drinks. She also accused the executive of pressuring the women to dance with men at a karaoke session, and said the men were in positions that could influence the female executive's position in the corporation, Yonhap reported. In a statement, Hyundai Motor said media reports on the issue did not reflect its views and policies. "We will take appropriate actions on any irregularities or breaches by individuals within the company that do not ensure equality in the workplace," it said, declining further comment. Neither Hyundai Motor nor the news agency identified the executive. Hyundai Motor had three female executives among its total of 298 executives by the end of 2017, regulatory filings show. Reporting by Joyce Lee.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: REUTERS/Kim Hong-Ji Government/Legal Hirings/Firings/Layoffs Hyundai resignation