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Ex-Hyundai CEO Krafcik joins TrueCar board amidst IPO plans

Former Hyundai Motor America CEO John Krafcik has had a tumultuous year. Last June, he won the Automotive Executive of the Year from DNV Business Assurance. Then in December, he suddenly announced he was stepping down from his leadership role at the Korean automaker on January 1, with some suggesting it was because the company's sales growth was too far below forecasts. Now, it looks like the exec has landed a new role on the board of directors of online car shopping website TrueCar.
According to The Wall Street Journal, Krafcik's role will be to build relationships with automakers and dealers, but the job at TrueCar won't be full time. Since leaving Hyundai, Krafcik has also been doing consulting work in Silicon Valley. "It's helped me understand what I might want to do, full, full time. I am just taking things at the appropriate pace," he said to the Journal.
Krafcik, who is widely considered one of the industry's top executives, took the helm at Hyundai America in 2008 and led it to an increase in sales and market share. He was with the company when it won North American Car of the Year awards in 2009 and 2012 for the Genesis and Elantra, respectively.

2019 Hyundai Santa Fe First Drive Review | Trading ‘Sport’ for spiffy

SEOUL, S. Korea — Say goodbye to the Hyundai Santa Fe Sport. For 2019, it becomes the Santa Fe — a two-row crossover that will continue to compete with the likes of the Nissan Rogue, Ford Edge and Toyota RAV4. Three-row versions coming later, which will go up against the Honda Pilot and Ford Explorer, will get an "XL" or some other, yet undisclosed moniker tacked onto the nameplate depending on the configuration. As such, it will have bigger shoes to fill in this increasingly competitive segment. The timing feels right for the crossover to come into its own, and Hyundai has done its best to make sure it pulls its weight against its rivals. View 32 Photos With the updated name comes an updated look. In the flesh, it's a handsome ute that seems more SUV than CUV: beefed up and boxy, and less overtly elegant than so many swoopy crossover profiles we see today. Its big, chiseled face conveys a Lexus-like gravitas without looking too complicated or polarizing — check out the slight pinch where the "cascading" grille meets the front bumper. The rising beltline feels modern, while the mostly horizontal roof and almost vertical rear end feel anciently familiar; maybe a utility vehicle can sate our thirst for wagons after all. Inside, the new Santa Fe has an air of quality to it, perhaps not in strict terms of materials, but in thoughtfulness. Hyundai does good things with affordable materials, and in general the interior is well laid out — specifically, the center console and its switchgear feel utilitarian and organized. We loved the smooth, tight feel of the leather wheel in our hand and the crispness of the digital display central to the instrument cluster. The seats are cozy, supportive without feeling cushy, and it was easy to find a natural seating position with little adjustment. Visibility is good, despite what you might think from looking at that high beltline from outside. There's a fixed piece of glass ahead of the side windows to improve sight lines at the bottom of the A-pillar. Checking the blind spot, the larger rear quarter window behind the second row of seating helps with visibility. It was only after spending a couple of hours in the cabin that we noticed that there's a lot going on here. The headliner in our tester had a look somewhere between chambray and denim, but felt soft to the touch. The top of the dash was a softish dark plastic — a polyurethane leatherette, to be more specific.

Hyundai announces pricing for Ioniq Electric subscription service

When we first drove the Hyundai Ioniq Electric, we learned about a unique subscription program that would be available for Hyundai Ioniq Electric buyers in California. Instead of a traditional purchase or lease, it would be a no-haggle program with unlimited mileage and service and wear items covered. At the time, though, Hyundai didn't have pricing set for the program. Now it does. It also has a name. It's called Ioniq Unlimited+. The way it works is that after a consumer has their credit approved, they put down an initial $2,500 payment, and then pay a set monthly fee for the 36-month term. Pricing varies depending on the trim level of Ioniq Electric. The base model has a monthly fee of $275, the Limited goes for $305, and the Limited with the "Ultimate" package costs $365 per month. All of those prices are before tax. The advantages to this program over a typical lease are in all the included goodies. The initial tax, title, license and fees are covered with the down payment, drivers have no mileage caps, and charging, service, and wear items are all covered for 50,000 miles. If you're interested, hopefully you live in California, since that's the only state in which the program is offered. But, if the program is successful, there may be a chance it expands to other models and regions. Related Video: