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Super Bowl car commercials: Follow along as we riff on them live

Join Autoblog editors Sunday starting around 6:30 p.m. ET as we react to all of the car commercials during the game. We know Hummer, Porsche, Hyundai and others will have splashy ads, and naturally, there's usually a few surprises. Whether you're a Chiefs or 49ers fan — or don't care about football — the commercials are always a highlight. And for us, the car spots are the most intriguing. Weigh in with your own thoughts in the comments section. Let's kick off.   FIRST QUARTER Editor-in-Chief Greg Migliore liveblogs the first quarter. F9 We'll count this as a car commercial. The latest edition of the Fast & Furious looks like it well, will have cars. We'll punt on further comment. PORSCHE I like it. Creative. Sort of a Night at the Museum feel. The guards stage a theft and then a car chase. The Taycan looked good. Get fired up — the future for Porsche is electric. The spot is meant to illustrate how fun that can be. I don't need any convincing.    SECOND QUARTER Associate Editor Byron Hurd is liveblogging the second quarter.  HYUNDAI Hyundai checked in super early with their Sonata "Smaht Pahk" commercial, which manages to score points for being both cute and clever while also being a fairly good commercial in a vacuum. We saw it last week, so there were no surprises here, but we enjoyed it nonetheless.  Fun note: If you go to the Sonata landing page on Hyundai's web site, you can choose "plain old English" or "the Boston way" for your language; the latter will translate the page. Enjoy.  FORD Hi ho, West Coast Editor James Riswick here. Apparently, the guys in Detroit didn't get the Mustang Mach E ad featuring Idris Elba and a whole boat load of awesome old Mustangs. Pretty sure it's bound to be viewed the exact same way as the car itself: traditionalists will be aghast, while non-car people will be intrigued by a new, all-electric, crossover version of one of the few cars they've heard of.  GENESIS They're coming more rapidly now. Genesis gets some love thanks to Chrissy Teigen and John Legend; this was another known quantity, but Hyundai's luxury brand managed another solid entry here thanks to its choice of stars. Teigen and Legend got the chance to throw back to the latter's "Sexiest Man Alive" honors, which Teigen often teases him for. Another solid all-around spot.  GMC/HUMMER Are there just no surprises left? Don't tell me; I know the answer. LeBron James fronts the revived Hummer, which will be an EV sold as a GMC.

Hyundai Group and LG Chem launch EV & Battery Challenge

The chairmen of Hyundai Motor Group and LG Chem sat down recently to explore ideas for collaboration that include a joint venture in Indonesia to produce electric vehicle batteries. One early result of their efforts is the EV & Battery Challenge, a global competition seeking startups with working technologies that will add value to battery development and production, and enhance customer's total EV ownership experience. Broken into two categories of innovation, the contest is looking for battery tech in the areas of management and maintenance, materials, reuse and recycling, and manufacturing and quality control. For electric vehicles, startups with innovations in the EV business model, charging, components, fleet management, and customer service are encouraged to apply. LG held a similar event last year open to new inventions specifically for batteries. Nearly 130 applicants applied from 27 countries. After a Battery Challenge Pitch Day at the LG Magok Science Park in South Korea, the company chose five finalists who received up to $2 million in funding through formal partnership with the conglomerate. LG said it didn't walk away from the 124 candidates not chosen, "continuing to work closely [with them] and offer support in terms of technological evaluation and future investment."    The EV & Battery Challenge dangles the same prizes — financial support and the chance to work in Hyundai and LG facilities with their tools, engineers, and knowledge.  Applicants need to have a non-commercialized working prototype clearly different from what's currently on the market, "strong expertise in the battery and mobility sector," and "a business model based on credible commercial and economic assumptions." The challenge is open from now until August 28. Hyundai and LG will review applications in September, then hold video interviews with a winnowed group in October and November. In November, finalists will be invited to a two-day workshop at Hyundai's CRADLE hub in Silicon Valley, where the automaker bases its innovation initiatives in the U.S.  New Energy Nexus, "an international non-profit that supports clean energy entrepreneurs with funds, accelerators, and networks," is overseeing the EV & Battery Challenge. The potential reward for LG is finding a mythical piece of battery tech to counter the million-mile packs supposedly on the verge of release from China's CATL or U.S.

2019 Hyundai Veloster Turbo First Drive Review | Can't spell funky without fun

The 2019 Hyundai Veloster is a revitalized version of a type of car many mainstream automakers are slowly giving up on entirely: the affordable sports car. Rivals like the Honda Civic Si and Volkswagen GTI spring to mind, but, generally speaking, car companies crank out more and more SUVs and crossovers while this once thriving segment dwindles in numbers. That's too bad, because it takes only a few minutes behind the wheel to realize the crossover and SUV crowd are missing out on a lot of driving fun. Styling is subjective, though we'd say Hyundai's design team did an excellent job transferring the Veloster's unique three-door design into a revitalized new shape. The 2019 Veloster is 0.8-inches longer and 0.4-inches wider than before, though the most noticeable changes include the large cascading front grille, along with a cleaner and more aggressive look at the rear. The new version looks like a cross between a sport coupe and, say, a high-end sneaker. It stands out, and that's a good thing in a world ruled by crossovers. Once again, the two doors on the passenger side add a degree of practicality compared to a traditional coupe, eliminating the need to climb over a folded front seat to gain access to the rear seats. The hidden door handle helps the third door blend neatly into the bodywork. Hyundai says rear headroom has increased by 0.6 inches, though it gets snug back there for anyone close to 6 feet in height. Skip the optional sunroof, since it takes up a few precious millimeters that could be better used for the craniums of rear occupants. Cargo space measures in at 19.9 cubic feet with the folding 60/40-split rear seatback in place. Like the exterior, the cabin gets a thorough redo for the 2019 model year. The overall control layout is logical and getting accustomed to the touchscreen infotainment is quick and painless. Apple CarPlay and Android Auto compatibility are standard, a major plus point for tech-savvy car buyers in this segment. Some cabin plastics are hard and look cheap, especially the panels on the upper half of the doors, exactly where you'd rest an arm with the windows down during a sunny summer drive. But it's the dynamic bits that make the biggest contribution. Rather than removing sport-tuned (i.e. more expensive parts) from the car to keep the price low, the Veloster receives mechanical upgrades that help sharpen the handling and provide a more connected feel to the road.