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Hyundai and Aptiv enter self-driving joint venture

Hyundai Motor Group and Aptiv are creating a 50:50 autonomous driving joint venture valued at $4 billion. In an announcement, Hyundai said the venture plans to begin testing fully driverless vehicle systems in 2020 and to "have a production-ready autonomous driving platform available for robotaxi providers, fleet operators, and automotive manufacturers in 2022." Under the terms of the agreement, Hyundai Motor Group affiliates Hyundai Motor, Kia Motors and Hyundai Mobis — which debuted the self-driving concept vehicle seen above earlier this year at CES — will collectively contribute $1.6 billion in cash and $0.4 billion in vehicle engineering services, R&D resources and access to intellectual property. Aptiv, which was formerly known as Delphi Automotive, will contribute its autonomous driving technology, intellectual property, and approximately 700 employees focused on the development of scalable autonomous driving solutions. According to a statement on the joint venture, Aptiv says it currently operates more than 100 self-driving vehicles, a number of which are part of a commercial deployment in Las Vegas. The company says it has provided more than 70,000 paid autonomous rides and has maintained a rating of 4.95-out-of-five stars. The company will be headquartered in Boston and have so-called technology centers located across the United States and Asia. Green Hyundai Kia Transportation Alternatives Technology Autonomous Vehicles aptiv

Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.

Hyundai in hot water over suicide-themed commercial

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.