2003 Hyundai Tiburon Base Coupe 2-door 2.0l on 2040-cars

Auto blog

Hyundai developed an airbag for panoramic sunroofs

We've reached a point where you can be in a car crash from just about any angle, and find yourself with a face full of airbag. But there's yet one more airbag frontier that Hyundai and its parts supplier company Hyundai Mobis are pioneering: the sunroof airbag. More specifically, the companies have developed an airbag to protect occupants in cars equipped with panoramic sunroofs. Hyundai explains in a press release that there was concern passengers' heads and limbs could end up going through the big glass opening in a rollover, leading to serious injury. The resulting airbag design aims to prevent that by deploying when a rollover is detected to contain occupants' bodies. It inflates from the back of the sunroof toward the front in 0.08 seconds and will go off regardless of whether the sunroof is open or closed. Hyundai, which together with Kia and Genesis had six of the 15 recent IIHS Top Safety Pick+ vehicles, claims the airbag reduced life-threatening injuries to minor ones during testing. It also noted that the company has 11 patents on the technology. No mention of when these airbags would appear in production vehicles was made. We would imagine that whenever Hyundai starts offering the feature, it will show up first on high-end vehicles such as Genesis luxury cars. Related Video:

Hyundai brings 1,000-hp Genesis Coupe to SEMA, and plenty more [w/video]

Hyundai has a thirst for horsepower. How else could we explain the scene you see above, in which there exists a 708-horsepower front-wheel-drive Sonata tuned by Bisimoto (black and white, above left) powered by Hyundai's 2.4-liter Theta II engine? Or the little red number you see hiding in the background, which, at an even 1,000 horsepower, is "the most-powerful 2.0-liter Genesis Coupe ever built," says Hyundai?
In addition to those two powerhouses, the white Sonata (above right) was styled by John Pangilinan to "[connect] Los Angeles street art culture with automotive enthusiasts," whatever that means, and it joins an ARK Performance-tuned Genesis Sedan meant to go head-to-head with Mercedes AMG and BMW M and another Genesis Sedan tuned by Toca Marketing Group with a twin-turbo'd 5.0-liter Tau V8.
All in, that's five heavily modified vehicles being shown at the 2014 SEMA Show by Hyundai (not to mention any more customs not actually sponsored by the automaker itself), and each of them is pretty successful as far as we're concerned. Check them all out for yourself in the image gallery above, and read all the details in the press release below, where you'll also find a video of the builders discussing each of their creations.

Kevin Hart tracks his daughter's Genesis in Hyundai Super Bowl ad

As the official automotive sponsor of the NFL, Hyundai has a massive advertising presence during Super Bowl 50, including four commercials premiering before or during the game. A newly released spot titled First Date markets the Genesis sedan (soon to be the Genesis G80) with humor by casting comedian Kevin Hart as a concerned dad who spies on his daughter's date. The commercial highlights Hyundai's Blue Link Car Finder that lets owners track their vehicle from a smartwatch. Hart uses it to follow his daughter on her date in increasingly absurd ways. By the end of the spot, he's hanging off a helicopter to keep an eye on her. This is also the second automotive ad to use a Queen song this year. Where Hyundai's commercial uses Another One Bites the Dust, Honda picks Somebody to Love for its Ridgeline spot. The 60-second commercial airs during the pre-kick time slot and joins Ryanville and The Chase among Hyundai's Super Bowl ads. The still unreleased Better premieres during the pre-game and shows the automaker's desire to improve its vehicles and customer experience. Related Video: