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2013 Hyundai Veloster Turbo: Introduction

The Hyundai Veloster is indeed an automotive oddball, and that's part of the reason why we're so drawn to it. Even in base form, the Veloster is a cleverly packaged little wonder that's bursting with personality, and with the added grunt and visual aggression of the Turbo model, there's a lot to talk about.
Despite not really fitting into any one specific vehicle segment (unless you dump it into the all-too-vague "compact" class), the Veloster Turbo looks really good on paper, to say nothing of how it looks on the street. It's certainly a head-turner, and we're intrigued by the overall package of an oddly shaped three-door (or four-door?) with some forced induction motivation.
We've had a lot to say about the weird little Hyundai in the past, and we don't see the conversations about this car ending anytime soon. Thus, we've welcomed a matte gray example into the Autoblog long-term garage for one year of testing. This should definitely be interesting.

Hyundai cranks the Tucson to 700 hp for SEMA

The annual SEMA Show doesn't kick off in Las Vegas until Nov. 3, but Hyundai is getting an early start by teasing another collaboration with the talented tuners at Bisimoto Engineering. Following up on their high-performance takes on the Sonata, Genesis Coupe, and Elantra GT of past years, the attention turns to the Tucson. Now that the crossover packs over 700 horsepower, Bisimoto prefers to describe it as a "Brute Ute." To crank that much power out of a Tucson, the tuners perform quite a long list of modifications to Hyundai's 2.4-liter Theta-II four-cylinder. Among them, the mill gets strengthened internal parts, a new cam, high-boost turbo, and updated management system. Bisimoto then routes the grunt through a six-speed manual gearbox. The tuners match the massive power with an appropriately wild look. Up front, the normal grille is gone, and now all that's visible is a massive intercooler. The blue Tucson also hunkers low over 19-inch wheels thanks to a custom air suspension, and bigger brakes should help slow things down at high speed. The interior also gets outfitted with an upgraded stereo, and there's now a roll cage in there, too. While only being shown currently in the sketch above, we expect to get all the angles at SEMA in November. Bisimoto Engineering's First CUV is the Most-Powerful Tucson Ever FOUNTAIN VALLEY, Calif., Sept. 21 2015 –Hyundai has revealed the most-powerful 2016 Tucson ever created, built by the powertrain gurus at Bisimoto Engineering for 2015 SEMA. Partnering for a fourth straight year, Bisimoto's "Brute Ute" will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT, in Las Vegas. Utilizing Hyundai's 2.4-liter "Theta-II" power plant as the starting point for the build, similar to last year's 2015 Sonata, Bisimoto mated strengthened internals with fast-burning flex-fuel, a high-boost turbocharger and an upgraded engine management system to put down more than 700 horsepower to the wheels through a 6-speed manual transmission. This rendition of the 2016 Tucson was built with the ultimate vision of packing world-beating performance and technology into a brand-new, unexpected vehicle platform. "The 2016 Tucson was the perfect platform for this year's build, offering me the opportunity to captivate a wider audience by tapping into the growing popularity of the CUV market," said Bisi Ezerioha, owner and chief engineer, Bisimoto Engineering.

Hyundai pushes performance in Canadian Super Bowl ad

We keep seeing automakers put their Super Bowl ads online ahead of time, and here's one more to add to the list, although with a twist. The Internet might be the only place for many people to check out Hyundai's commercial because the spot is only playing in Canada during the game. The one-minute ad, titled Welcome to the New Age, eschews telling a narrative like many of this year's commercials. Instead, Hyundai offers a mix of energetic music over stylized imagery of the design, production and driving of the Genesis, plus a few brief cameos of other vehicles from the brand. The result is something a lot more visceral than many of the other spots so far. Too bad so many viewers are going to miss it. Autoblog reached out to Hyundai Canada for more information on the ad. According to company spokesperson Chad Heard, there is "no plan for it to be used in the US. It is specific to Canada." The spot will air during halftime.