on 2040-cars

Auto blog

Hyundai pushes performance in Canadian Super Bowl ad

We keep seeing automakers put their Super Bowl ads online ahead of time, and here's one more to add to the list, although with a twist. The Internet might be the only place for many people to check out Hyundai's commercial because the spot is only playing in Canada during the game. The one-minute ad, titled Welcome to the New Age, eschews telling a narrative like many of this year's commercials. Instead, Hyundai offers a mix of energetic music over stylized imagery of the design, production and driving of the Genesis, plus a few brief cameos of other vehicles from the brand. The result is something a lot more visceral than many of the other spots so far. Too bad so many viewers are going to miss it. Autoblog reached out to Hyundai Canada for more information on the ad. According to company spokesperson Chad Heard, there is "no plan for it to be used in the US. It is specific to Canada." The spot will air during halftime.

Hyundai Group and LG Chem launch EV & Battery Challenge

The chairmen of Hyundai Motor Group and LG Chem sat down recently to explore ideas for collaboration that include a joint venture in Indonesia to produce electric vehicle batteries. One early result of their efforts is the EV & Battery Challenge, a global competition seeking startups with working technologies that will add value to battery development and production, and enhance customer's total EV ownership experience. Broken into two categories of innovation, the contest is looking for battery tech in the areas of management and maintenance, materials, reuse and recycling, and manufacturing and quality control. For electric vehicles, startups with innovations in the EV business model, charging, components, fleet management, and customer service are encouraged to apply. LG held a similar event last year open to new inventions specifically for batteries. Nearly 130 applicants applied from 27 countries. After a Battery Challenge Pitch Day at the LG Magok Science Park in South Korea, the company chose five finalists who received up to $2 million in funding through formal partnership with the conglomerate. LG said it didn't walk away from the 124 candidates not chosen, "continuing to work closely [with them] and offer support in terms of technological evaluation and future investment."    The EV & Battery Challenge dangles the same prizes — financial support and the chance to work in Hyundai and LG facilities with their tools, engineers, and knowledge.  Applicants need to have a non-commercialized working prototype clearly different from what's currently on the market, "strong expertise in the battery and mobility sector," and "a business model based on credible commercial and economic assumptions." The challenge is open from now until August 28. Hyundai and LG will review applications in September, then hold video interviews with a winnowed group in October and November. In November, finalists will be invited to a two-day workshop at Hyundai's CRADLE hub in Silicon Valley, where the automaker bases its innovation initiatives in the U.S.  New Energy Nexus, "an international non-profit that supports clean energy entrepreneurs with funds, accelerators, and networks," is overseeing the EV & Battery Challenge. The potential reward for LG is finding a mythical piece of battery tech to counter the million-mile packs supposedly on the verge of release from China's CATL or U.S.

Hyundai Sonata is the first application of Android Auto

Hyundai is grabbing an early technological lead as the first automaker to launch Android Auto in one of its production models. The Google-made operating system is now available on the 2015 Sonata with navigation, and current owners of the vehicle can get the software through an update available at dealers. The OS arrives on additional Hyundai products soon. Similar to Apple's CarPlay, Android Auto syncs with a smartphone to mirror some elements of the operating system directly on the vehicle's infotainment screen. The software allows for navigation through Google Maps, text messaging, and phone calls. Plus, it supports some third-party apps, as well. A driver can then control all of these functions through the car's microphone and physical controls. In a nod to safety, Android Auto also locks the phone's screen when in use to keep people from looking at their device while on the road. Beyond the Android Auto software in the Sonata, users need Android 5.0 or later and a companion app on their phone. Several other automakers intend to support the standard in the future. Autoblog recently got the opportunity to try out the OS, and you can look forward to a full report about it. All-New Integration Available on Best-Selling Sonata First car company to launch Android Auto on production vehicles, starting with the 2015 Sonata with Navigation Free Android Auto software update available for current owners of 2015 Sonatas with Navigation Android Auto reduces driver distraction by integrating the driver's smartphone with the vehicle's screen and controls Fountain Valley, Calif., May 26, 2015 – Today, Hyundai becomes the first car company to launch Android Auto™ on production vehicles. Android Auto is premiering on the 2015 Sonata with Navigation at dealerships nationwide, and will later become available on other Hyundai models. "Android Auto aligns with Hyundai's core interior design principles of safety, intuitiveness and simplicity," said Dave Zuchowski, president and CEO, Hyundai Motor America. "We launched this highly anticipated feature on our best-selling Sonata, adding to our promise of value. With the launch of Android Auto, we provide more owners with the experience of cutting-edge technology." Android Auto not only brings a high technology experience to Hyundai owners, but also improves safety.