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Hyundai's second Super Bowl ad is a Nice piece of work

Yesterday, Hyundai unveiled its Dad's Sixth Sense Super Bowl ad, which showed off the 2015 Genesis Sedan and its auto emergency braking system. While a fine spot, it lacked the pizzaz we expect of a commercial for the big game. Hyundai's second half-minute commercial, however, is more of what we expect of a Super Bowl ad.
Starring The Big Bang Theory's Johnny Galecki and with a cameo from comedian Richard Lewis, the commercial sees Galecki trying to woo a woman he comes across at a stop light by complimenting her on her Elantra, which just so happens to be what he's driving. Things go hilariously awry from there.
Scroll down for a full look at the video, and let us know how you think it stacks up next to yesterday's Dad's video.

The accidentally green episode | Autoblog Podcast #486

This week, consumer editor Jeremy Korzeniewski and Autoblog Green editor-in-chief Sebastian Blanco join Mike Austin and things go in a "green" direction – it just happened that way. We hit the week's news (including some green-related items), talk about the green things we've been driving, hear part of an interview with the filmmakers behind a new movie about the 2008 bailout, and then answer a listener question. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want questionable buying advice, send a message or a voice memo to podcast at autoblog dot com. Autoblog Podcast #486 Topics and stories we mention Almost half of VW TDI owners have already agreed to settle The Chevy Colorado has a military-spec, fuel cell-powered cousin 2017 Honda Accord Hybrid 2017 Hyundai Elantra Eco Jeremy's 1975 VW camper van A preview of Live Another Day, a film about the 2008 auto bailout Rundown Intro - 00:00 The news - 05:26 What we've been driving - 18:43 An excerpt from our interview with the Live Another Day filmmakers - 37:20 Listener questions - 40:00 Total Duration: 47:52 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Green Podcasts Honda Hyundai vw diesel scandal

Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.