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Sonata, Elantra driving down Hyundai quality scores

Hyundai was the butt of many jokes in the auto industry when it first entered the US market, but since then, it has forged ahead and built cars that stand with the best in their respective segments. The 2011 Sonata and 2011 Elantra were seen as the apotheosis of the brand's forward progress when they were introduced, but falling J.D. Power and Associates Dependability Study results may actually cause them to hurt the company's hard-earned reputation.
J.D Power's study examines three-year-old vehicles for problems per 100 vehicles. Since the 2011 study for 2008 model year cars, Hyundai has fallen from 10th overall with 132 problems to 27th in the 2014 survey of 2011 model year vehicles with 169 problems. It was also Hyundai's second consecutive year of an increase in reported problems. According to Automotive News, many of these problems are due to faults with the Sonata and Elantra, but J.D. Power didn't identify specifically what issues caused Hyundai's dependability to tumble so far down the list. However, the study found that, on average, reliability fell throughout the industry for the first time since 1998.
Getting the Sonata and Elantra right are vital to Hyundai. In 2013, they were the company's best-selling cars. "We'll be closely going through the data to see where improvements need to be made. Hyundai's goal is nothing short of quality leadership, and the report shows we have work to do," Hyundai spokesperson Jim Trainor said in an email to Autoblog.

Hyundai considering pickup after good reaction to Santa Cruz

The Hyundai HCD-15 Santa Cruz pickup concept was one of the stars of the 2015 Detroit Auto Show and even earned fifth place on Autoblog's Editors' Choice list of favorite debuts. The strong response might have been enough to get it made. Hyundai research and development director Park Byung-cheol said that the company was considering building the truck, according to Reuters. He warned, though, that there were still some obstacles in the way of the pickup arriving to showrooms without saying what those were. Rumors about Hyundai considering a pickup in the US go back several years but were fruitless. The Santa Cruz's unveiling really reignited things, though. The North American arm of the Korean brand reportedly chose Detroit for the debut so that foreign executives could see the media reaction to the concept. That gamble might have paid off. Hyundai's pickup at dealers might not look like the Santa Cruz concept, though. The company said the version in Detroit had nothing production-ready about it and even lacked an interior. At the time, a platform still hadn't been decided on, and the brand had several internal design studies underway. Related Video:

Hyundai previews Ioniq with choice of electric powertrains

Hyundai is giving us our first glimpse at its upcoming dedicated electrified model. Called the Ioniq, it's set to debut next month in South Korea, and offer a choice of three powertrain options with varying levels of dependence on electric and gasoline power. All the while, Hyundai promises it will deliver an "entertaining drive alongside class-leading fuel economy and appealing design." Depicted in the teaser image above and detailed in the press release below, the Hyundai Ioniq will be offered as a gasoline/electric hybrid, plug-in hybrid, or pure EV. It will compete against hybrids like the Toyota Prius and Chevy Volt as well as all-EV models like the Nissan Leaf and Tesla Model S. The Ioniq is being built on a new platform, designed to deliver sporty handling and efficient propulsion – something which Hyundai characterizes as lacking in the segment. Further details have yet to be announced, but the Ioniq is set to debut in Korea come January. Subsequent motor show debuts are scheduled for Geneva and New York in March. By that time we hope to have more details on the Korean automaker's first dedicated hybrid/EV. Related Video: HYUNDAI MOTOR INTRODUCES IONIQ, THE FIRST CAR TO OFFER A CHOICE OF THREE ELECTRIFIED POWERTRAINS - A world first - electric, plug-in hybrid and hybrid powertrains available in a single body - The IONIQ breaks hybrid stereotype by delivering entertaining drive alongside class-leading fuel economy and appealing design - Global launch set for January 2016 in Korea, followed by Geneva and New York auto shows, an important step as Hyundai Motor works to be global green car market leader High Wycombe, 7 December 2015 – Hyundai Motor has announced the name of its advanced, alternative-fuel compact vehicle due for launch in 2016: the Hyundai IONIQ. The car will be available with electric, plug-in gasoline/electric hybrid, or gasoline/electric hybrid powertrain – the first car from any manufacturer to offer customers these three powertrain options in a single body type. As part of Hyundai Motor's ambition to chart the direction of future mobility, the IONIQ responds to rapidly changing customer lifestyles by breaking the mold for hybrid vehicles. As the world's first model to offer customers the choice of three powertrain options, the IONIQ combines class-leading fuel efficiency with a fun, responsive drive and attractive design - a unique mix not yet achieved by a hybrid vehicle.