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2014 Hyundai Veloster Re:Flex brings the bling

Despite launching in late 2011, Hyundai has managed to keep its funky Veloster hatchback relatively fresh in our minds, with the Turbo and R-Spec, several special edition models and even a cloth-roofed concept. Here at the 2014 Chicago Auto Show, we're seeing the next iteration of Veloster creativity, the limited-edition Re:Flex.
The Veloster Re:Flex isn't a hugely different car from the standard hatchback, and the theme of this car is chrome, chrome, chrome. Hyundai has added 18-inch chrome-finished wheels, chrome door handles and chrome hood accents (yep). There's also the usual Re:Flex badging on the actual hatch itself. Inside, the Re:Flex gets full leather seating, in either black or red, and the car can be purchased in a new Ice Pearl color, in addition to Century White, Vitamin C (orange), Ultra Black and Boston Red.
Hyundai is only offering the Re:Flex edition on the base Veloster, powered by a naturally aspirated 1.6-liter inline four-cylinder engine. All Re:Flex models are fitted with the company's six-speed dual-clutch automatic transmission (sorry, manual fans).

Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

Hyundai shocks Korea with mid-engined Veloster concept

There are many things we love here at Autoblog, but one of the quirkiest is the mid-engined hot hatch, whether it's the Renaultsport Clio V6 or the Volkswagen GTI W12-650 concept. Unfortunately, we can never seem to get our hands on one - the former never having made the transatlantic journey and the latter remained strictly a concept. And now we've got one more to salivate over.
It's called, simply enough, the Veloster Midship concept, and Hyundai is unveiling it this week at the Busan Motor Show in South Korea. As you might have guessed, it's essentially a Veloster with the engine - a 2.0-liter Theta turbo four producing 296 horsepower - mounted behind the two seats. It's also got a lightweight aluminum suspension, a reinforced chassis and extreme aero to help that mid-mounted turbo engine do its thing.
The project was undertaken by the same team that developed the initial i20 WRC rally car, but unfortunately as Hyundai itself says in the press release below (released with the solitary image above), "The Midship is a concept only to explore possibilities for the Veloster chassis and is currently not related to any future production model." Which is a bit of a shame, but hardly a surprise.