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Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

2015 Hyundai Genesis Coupe dumps turbo four, goes V6 only

Hyundai's rear-wheel-drive Genesis Coupe has been soldiering along for several years with the choice of either a turbocharged 2.0-liter four-cylinder or a 3.8-liter V6, but that's about to change. Hyundai Motor America spokesperson Jim Trainor has confirmed to Autoblog: "The 2.0L Turbo engine will be discontinued starting with the 2015 model year, allowing us to reposition Genesis Coupe with its more premium performance buyer."
Rumors of the change first emerged over at The Korean Car Blog, which cited the company's ordering system as proof of the change, and it claims that there are some other changes in store for the 2015 Coupe as well. According to KCB, the base Genesis will use the 3.6 and will continue to be offered with either a six-speed manual or eight-speed automatic. Upgrading to the R-Spec model will add LED running lights, but other exterior appearance changes are unclear. Finally, the Grand Touring version will be dropped entirely, and the Ultimate trim will gain optional brown leather.

2019 Hyundai Veloster | Overdue overhaul, and this just in: N

Hard to believe the Hyundai Veloster is only now coming into its second generation after eight years on the market. Our surprise is likely due to the fact that the Veloster, like the ancient American Alligator mississippiensis, lives mostly out of the way and hasn't changed much in its time here. Hyundai planners worked up a restrained evolution for the 2019 Veloster that takes place mostly in the cabin and under the skin in the standard and middle models. The 2019 Veloster's dimensions grow by fractions: Length grows by 0.8 of an inch, width by 0.4, front overhang by 0.8. Height holds steady at 55.1 inches, but rear headroom gets a few hairs' improvement, increasing by 0.6 of an inch. The three-door wears a new face, that wider, hexagonal grille — and especially that hood shutline connecting the headlights — reminding us of the Ford Focus, a competitor. Elsewhere, details work to make the most of massaged sheetmetal, like the rear of the hood and the A-pillar squeezed rearward "to create a long hood profile," and the liftgate handle moved from the rear hatch sheetmetal to the backlight. Two engines suit up for duty, a 2.0-liter Atkinson-cycle four-cylinder in the base model, with 147 horsepower and 132 pound-feet of torque. That's a bonus of 15 hp and 12 lb-ft over the naturally-aspirated 1.6-liter in the current Veloster and Veloster Value Edition. The next trim rung gets the 1.6-liter turbocharged GDI engine, with no increase in output at 201 hp and 195 lb-ft. View 11 Photos The 2.0-liter comes in either standard or Premium trims. The entry-level gets a choice of either a six-speed manual or a six-speed automatic transmission, the Premium only comes with the automatic. The Turbo comes in three flavors, R-Spec, Turbo, and the new Turbo Ultimate. The R-Spec gets the six-speed manual, Turbo comes with a seven-speed dual-clutch transmission, Turbo Ultimate buyers get their choice of manual or DCT. Moments before the reveal of the Veloster at the Detroit Auto Show, photos leaked of a Veloster N performance version. We've read rumors that the truly hot Veloster N could get anywhere from 250 hp to the same 271 hp as in the i30 N; our guess is that Hyundai wants to leave plenty of room in the middle for revolution at the top of the range. The interior benefits from an overdue overhaul sprinkling available goodies like a full-featured heads-up display, an eight-inch infotainment screen, wireless charging, and Infinity audio.