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2018 Hyundai Kona misses out on IIHS Top Safety Pick

There are many things good about the 2018 Hyundai Kona subcompact crossover SUV. The turbo engine gives it some real get-up-and-go, it handles surprisingly well, and it has a pleasant interior. But apparently it has a feature that's actually not good: the headlights. And they were bad enough that they kept the small crossover from getting the IIHS Top Safety Pick rating. IIHS gave both the standard halogen headlights and the optional LED headlights a "Poor" rating in the organization's testing, the lowest possible score. The standard lights didn't provide enough illumination, and both sets of lights produced too much glare for oncoming drivers. Headlights have been a weak point for many new vehicles despite having crash test scores that would otherwise merit a Top Safety Pick rating. The Kona is no exception in this regard, as it received a "Good" rating, the highest possible score, in all of its crash tests. Also, when equipped with optional forward collision prevention technology, it got the highest rating for crash prevention. This means it was able to stop the car before colliding with an object at speeds up to 25 mph. As such, we would say a Kona is still a good choice as a fun-to-drive, stylish crossover — if you can tolerate the headlights. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: IIHSImage Credit: IIHS Hyundai Safety Crossover SUV Economy Cars hyundai kona

Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.

Quality issues drive resignation of Hyundai R&D president

Hyundai released a statement Monday announcing that its research and development president, Kwon Moon-sik, and two other executives resigned from their positions, Reuters reports, to "take responsibility for a series of quality issues," according to the statement.
The resignations seem to be related to recent recalls around the globe. A few weeks back, Hyundai recalled 27,500 Genesis sedans from model years 2009 to 2012 in the US for brake fluid that doesn't prevent corrosion of the electronic hydraulic control unit. The recall recently was expanded to include 43,500 Genesis sedans in the US, but nearly 150,000 are reportedly affected including the South Korean market.
"The latest personnel change shows our firm commitment to quality management and reaffirms our will to continuously improve R&D competitiveness," says Hyundai.