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The techie choice | 2017 Toyota Prius Prime Quick Spin

The Prius nameplate has been inexorably tied to the green car scene for a long time now. When Toyota unleashed the Prius Prime upon the world, we said it was the best Prius yet. But this is no longer a world where Toyota's hybrids are automatically crowned king. Our recent time with the Hyundai Ioniq trio was a stark reminder that the economical, eco-conscious competition is getting stiffer. We put some miles on a Prius Prime to see how our recent Ioniq Plug-In Hybrid test colors our view of Toyota's prime contender. Our first impression: the Prius design is very clean and inorganic. As sterile as it feels, the design appears to have a lot of actual thought behind it. Our Advanced trim tester is spiritually in touch with the mobile gadget culture, with a huge touchscreen, digitization of seemingly everything, and white and black glossy plastic aesthetic. It's a tech-heavy design that will likely seem familiar to those of us who have been interfacing with Apple designs for the past 10 or so years. The Ioniq Plug-In Hybrid, on the other hand, remains truer to the look and feel most drivers expect from their commuters. It's less about user interface, modes, and drive data, and more about just getting behind the wheel and driving. The Ioniq Plug-In Hybrid hardly even distinguishes itself from its plugless counterparts, opting to go green under cover rather than the in-your-face futurism the Prius projects. It retains the traditional instrument cluster in front of the driver, too, which the Prius Prime lacks. In the Toyota, you'll have to look around the car for the right display with the information you're looking for – there's the huge central touchscreen with all its menus, as well as smaller displays above it on the dash – or you can find your speed on the HUD. The Prius is composed in its handling, but doesn't provide much of the sensory feedback that makes one feel connected to the chassis. The steering feels super artificial, but the car stays fairly flat in the corners without providing too much feedback through the seat of your pants. Hyundai's offering, though, proved to be a surprisingly willing dance partner in the corners. While feeling equally as capable as the Prius, the Ioniq's sense of connection through steering and suspension made the act of stitching one turn after another together enough to get our blood pumping. Sport mode makes the Prius Prime slightly livelier, though.

Hyundai testing in-car payment system with Xevo

Hyundai is working on a proof-of-concept in-car payment system with automotive software supplier Xevo. With four initial commercial partners in Chevron, Texaco, Applebee's and ParkWhiz, a future owner could use the Hyundai Digital Wallet to buy gas or food-to-go, or reserve and pay for a parking spot without leaving the vehicle. Perhaps even more important than those three, Hyundai has trialed payments with coffee chains, too. The service would be tied to the carmaker's Blue Link app suite and would store an owner's payment details to enable transactions. The carmaker still has big questions to answer about the service, such as whether the digital wallet will be contained within the mobile Blue Link app, or be integrated into the vehicle's infotainment software. An impending pilot program will determine the best deployment, but that means implementation in consumer vehicles remains awhile away. Hyundai's announcement moves it into a space slowly gaining more entrants. Ford's FordPay, launched two years ago, contains a digital wallet used for paying for service and parking, and even for keeping up with the car note. Last year, Jaguar partnered with Shell to provide in-car payments in three Jaguar vehicles. This year, Chevrolet did the same as part of the GM Marketplace, also with Shell. Hyundai's digital wallet comes not long after the South Korean carmaker announced another infotainment-based software partner. In April, Hyundai hooked up with Verisk, a company that manages a data exchange providing driving data to insurance companies. The partnership enables a Hyundai driver to share his driving habits and be assessed a Verisk Driving Score. The score would be taken into account for usage-based insurance programs offered by companies like Allstate and Progressive. Related Video:

Hyundai NA CEO Krafcik awarded Automotive Executive of the Year

Hyundai North America CEO John Krafcik is this year's Automotive Executive of the Year. DVN Business Assurance presents the award each year, and this year, Robert Djurovic, executive director of the award program, said Krafcik won the nod because he "reshaped the way Hyundai approaches the market with consumer focus, compelling design and enduring value." While speaking at the award ceremony, Krafcik said that he was humbled by the recognition and that he accepted the accolade on behalf of Hyundai team members, dealers and suppliers.
Krafcik joined Hyundai in 2004 as the vice president of product development and took on duties as chief executive in 2008. Since then, the automaker has seen a flurry of new products and a substantial jump in market share. His efforts have also helmed Hyundai to two North American Car of the Year awards in 2009 and 2012 for the Genesis and Elantra, respectively. Krafcik also helped Hyundai navigate through the company's fuel economy debacle that began late last year, in which the automaker admitted it overstated the efficiency ratings of many of its automobiles.
The Automotive Executive of the Year Award has been recognizing industry leaders since 1964. You can read the full press release below for more information.