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Hyundai's Santa Fe for SEMA has 1,040 hp and rear-wheel drive

Bisimoto, working with Hyundai, will not disappoint at SEMA this year. Continuing its tradition of absurdly powerful versions of ordinary cars, the company will show off a Santa Fe with 1,040 horsepower. Not only that, but this crossover, named "Santa-Fast," also sends that power through a six-speed manual to the rear. To create this monstrous machine, Bisimoto started with a normal 3.8-liter Hyundai V6. The company then completely rebuilt the engine with forged pistons, stronger connecting rods and more aggressive cams. After that came a pair of Turbonetics turbochargers that can reach a peak pressure of 39 psi. That's a lot of boost, and in turn a lot of power, so the computer limits boost in certain gears to help with traction and, you know, not totally destroying the tires. Connected to this engine is a mix of other Hyundai parts, starting with a six-speed manual transmission from a Genesis Coupe R-Spec. The power then goes back to a differential from a Hyundai Equus. This differential resides in a completely new, custom rear subframe built by Rothfab. The rest of the crossover is fairly standard SEMA fare. It gets a flashy livery, big Buddy Club brakes, Fifteen52 wheels, KW coil-over suspension, a roll cage and Momo racing seats. It's a solid looking package, and we can't wait to see more photos of this nutso build. That being said, Bisimoto's other project, a Hyundai-powered 911, could give this Santa Fe a run for its money. Related Video: Featured Gallery Bisimoto Hyundai Sante Fe: SEMA 2016 Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Aftermarket SEMA Show Hyundai Crossover hyundai santa fe bisimoto santa fe

Hyundai releases series of KDM Genesis videos

We had plenty of nice things to say about the sleek, new Hyundai Genesis Sedan when we drove the Korean domestic market version late last month. And while we're still waiting to find out just when the new rear-driver will arrive in the US market, Hyundai's home-market operations have released a series of videos on the new sedan.
Now, unfortunately, all the videos are in Korean. While we haven't the foggiest idea of what they're actually saying, the eight videos in the series give a great look at the new Genesis Sedan in motion, as well as showing off some of the development process behind the newest member of the Hyundai family.
We've embedded all eight videos below for your viewing pleasure. Have a look below.

GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.