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Hyundai Veloster N reveals menacing grille, big wing

Once again, the Hyundai Veloster N has been spotted at the 'Ring. This time, though, the car was sporting considerably less camouflage, giving us our best look yet at the first N car for the United States. The first thing most people will notice is that the top-spec Veloster will feature a massive black grille, just as the outgoing Veloster Turbo had. It does differ from the old one in that the far corners have been brought up higher and squared off to bring it inline with the new "cascade" corporate grille. The greenhouse is more visible now, too. And like the grille, it has been squared off a bit at the rear corners. It appears there's more glass, either due to the roof being raised slightly, or the window sills being dropped. The back of the Veloster N may reveal the most, though. This car gives us our first uninhibited glimpse at the rear wing, and it's a big 'un that closely hugs the bodywork on each end. The triangular shape in the middle suggests it will have a brake light similar to the i30 N. We can also finally see the taillights better. They're more horizontal than the previous car's, and they're also mounted flush to the window seam. Looking closely, we can see that they extend forward, still hugging the rear window, and the edge leads into a arching line created by the side windows. The rear glass is interesting, too, because there's just a single rear pane, rather than the old model's split glass similar to the Honda CR-X, Toyota Prius, and Hyundai Ioniq. The rear bumper also features an aggressive diffuser design in the bottom, and, as with the i30 N, there is a red accent line. We'll probably see another red line at the front. The exhaust has two outlets on each end as well, which is further indication that this is the N model and not a standard Veloster or Veloster Turbo. Since we won't be getting the i30 N in the U.S., we wouldn't be surprised if the Veloster N carried the same turbocharged four-cylinder as that car, which produces 271 horsepower and 260 pound-feet of torque. After all, if the i30 N isn't sold here, there's no reason not to hamstring the Veloster to keep it from cannibalizing sales. Continuing on that line of thinking, it will likely use the same front-wheel-drive system with limited-slip differential and six-speed manual transmission. We also expect to see a full reveal of the Veloster line later this year.

Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.

Hyundai built an awesome Santa Fe to cross the Antarctic

Remember those amazing Arctic Trucks Toyota Hiluxes Top Gear used to go to the North Pole? Well Hyundai created a Santa Fe in a similar way for a trip across Antarctica. To do so required some significant alterations, all of which turned the Santa Fe Sport into a wicked off-roader. For added ground clearance, Hyundai fitted portal gears to the ends of the axles, a la Mercedes-Benz G550 4x42. Big tires also help with ground clearance, and the 38-inch examples used on the Santa Fe Sport are in fact enormous. They can even be deflated down to just 2 psi for maximum traction. And since the trip would be both long and cold, a huge 60.75-gallon fuel tank and an engine heater were installed. To sweeten the Antarctic trip, Hyundai brought along the great-grandson of Sir Ernest Shackleton. For those unfamiliar, the elder Shackleton made an attempt to cross the Antarctic in 1916. Unfortunately, as the video explains, his ship became trapped in the ice during the journey. Shackleton and the crew abandoned their goal of crossing Antarctica, and instead worked to survive, which they did. So for the centennial of Shackleton's attempt, Hyundai invited the great-grandson along to finish the trip. Hyundai also carved the names of Sir Shackleton's crew into the Santa Fe Sport's sheet metal to symbolically bring them along, too. You can see it all in the video above, along with more details on the trip at this website. Related Video: