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2016 Hyundai Sonata Hybrid starts at $26,825

The pieces are coming together for exactly what's on offer in the 2016 Hyundai Sonata Hybrids. We were able to drive the regular gas-electric and plug-in hybrid versions and were impressed with the feel behind the wheel, but before you know the price, it's tough to tell if the car makes any real sense. While the price for the PHEV is still shrouded in mystery, we at least now know how much it'll cost for the non-plug Sonata hybrid: $26,825, including $825 for destination. That's the same as the 2015 hybrid model. For comparison, the 2016 Ford Fusion Hybrid starts at $25,675 and the 2015 Honda Accord Hybrid comes in at $30,125. That's the base cost, which gets you the cloth interior and projector headlights. The 2016 Sonata Hybrid Limited starts at $30,100 ($900 more than before), which ups the 16-inch alloy wheels to 17-inch alloys and magically turns the interior to leather and the headlights to HID Xenon. If you want 60/40 split-folding rear seats, you'll need to opt for the Limited version. You can also tack on the Limited Ultimate Package for $4,500. The Limited Ultimate Package further improves the car's safety (with lane departure warning and forward collision warning) and sound (with the Infinity premium audio system). The LUP also adds a panoramic sunroof and an eight-inch nav system. Overall, there are seven exterior colors and five interior options. The PHEV price has not yet been announced, but whatever it is, Hyundai has said it expects the car to qualify for a $4,919 tax credit from the federal government. Related Video: Featured Gallery 2016 Hyundai Sonata Hybrid: First Drive View 25 Photos News Source: HyundaiImage Credit: Copyright 2015 Sebastian Blanco / AOL Green Hyundai Hybrid Sedan

Hyundai brings US troops to the Super Bowl, virtually

Hyundai waited until after the game ended to show off its most impressive Super Bowl commercial. Through the magic of technology, Hyundai brought troops from a US Military Base in Zagan, Poland, right into Houston to watch the game, along with their families. Hyundai reportedly bought the first three 30-second commercial spots after the game ended – and in this case, considering that this was the first Super Bowl in history to go into overtime, the Korean automaker certainly got its money worth. In addition to Corporal Trista Strauch, Specialist Erik Guerrero and Sergeant Richard Morrill, and their families, the commercial featured ex-NFLers Joe Montana and Mike Singletary. We don't know exactly how Hyundai was able to pull it off in real time, but the end result was pretty impressive. To see how it all went down, check out the commercial above. Related Video:

Hyundai will launch Genesis brand in December

Hyundai is about to go global with a new, high-end sub-brand called Genesis. Rumors of this spinoff have been swirling for years, but an announcement Tuesday confirms that the Genesis brand will launch in December of this year. "To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure, and customer service offering is being established," the automaker said in a statement. A Korean report states that Genesis will kick off with a new version of the Equus, set to launch next month, called G90. The rest of the lineup will follow suit with that naming structure (Infiniti isn't using it anymore, after all). The Genesis sedan as we know it will be called G80, and a new midsize model will be G70. A luxury SUV and sport coupe will round out the range, and all six models will launch by 2020. The rear-wheel-drive, midsize sedan is expected to debut in the second half of 2017. In order to properly create an identity of its own, Hyundai is creating the Prestige Design Division. Beginning in mid-2016, this group will be lead by Luc Donckerwolke, who was formerly responsible for design at several Volkswagen Group brands, including Audi, Bentley, Lamborghini, Seat, and Skoda. Hyundai Motor Group's chief design officer, Peter Schreyer, will oversee the work of Donckerwolke's new division. Genesis will initially launch in North America, China, Korea, and the Middle East. Hyundai says it will expand to Europe and other parts of Asia as Genesis grows. "The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess," said Woong-Chul Yang, vice chairman of Hyundai Motor. Hyundai's full announcement can be found here, or in the press release below.