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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Hyundai planning N-badged Genesis performance models

Speaking with Australian media ahead of the launch of the new Genesis G90 at the Detroit Auto Show this week, Albert Biermann, performance chief at Hyundai, confirmed that there will be N-badged versions of both Hyundai and Genesis models. And he ought to know. Biermann was recently poached over to South Korea after having served as chief engineer at BMW's M division. "N is a sub-brand and with N high-performance cars we work for both brands — so you have to be ready for N versions for Hyundai and for Genesis," said Biermann. "We have a nice roadmap for the next five years... There will be Genesis cars included" that will offer "the full package... real racetrack-going high-performance cars." The first model that the N division is expected to fettle is the next-generation i30 hatchback – Hyundai's challenger to the likes of the Ford Focus and Volkswagen Golf. That ought to give the Korean automaker a solid rival to the Focus ST and Golf GTI, and a venue for Hyundai to showcase everything it's learned in the World Rally Championship. But that's not all Biermann and company have in store. Hyundai is working on a new Genesis G70 that will take on the BMW 3 Series and its many competitors. The G70 would make a prime candidate for the N treatment, and with the benefit of Biermann's expertise, it could prove the sweet-handling and hot-performing Korean sports sedan we've been waiting for. We wouldn't at all be surprised, either, to see N performance versions of the new G90, the G80 that was launched just recently as the Hyundai Genesis sedan, and other future products under both brands – particularly a successor to the Genesis Coupe. Related Video:

Hyundai’s new Plug-in has a range of 590 miles

Hyundai’s new Plug-in has a range of 590 miles Hyundai revealed the 2018 Sonata Hybrid and Plug-in Hybrid at the 2018 Chicago Auto Show. The Plug-in Hybrid includes a 50 kW electric motor battery pack and has a combined range of 590 miles. The two Sonatas will be built in Asan, Korea. Transcript: HyundaiÂ’s new Plug-in has a range of 590 miles Hyundai revealed its redesigned sonata Hybrid and Plug-in Hybrid models at the 2018 Chicago Auto Show. Blind-spot detection, rear cross-traffic alert, and lane-change assist all come standard. The Hybrid powertrain includes a 2.0-liter 4-cyl engine with a 6-speed automatic transmission and a 38 kW electric motor. The Hybrid has a net power of 193 horsepower at 6,000 rpm. The Plug-in Hybrid powertrain includes a 50 kW electric motor with a battery pack 5 times larger than the Hybrid at 9.8 kWh, and has a total system output of 202 horsepower at 6,000 rpm. The Hybrid boasts a combined mpg of 42 while the Plug-in Hybrid claims a total combined range of 590 miles. Hyundai claims the Hybrid can operate solely on electric power at speeds up to 75 mph. The sonatas will be built in asan, korea. Hyundai Autoblog Minute Videos Original Video PHEV hyundai sonata hybrid 2018 Chicago Auto Show hyundai sonata plug-in hybrid sonata sonata plug-in hybrid