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Hyundai exec admits company studying pickup, no foolin'

Automotive News reports Hyundai may be considering jumping into the US pickup market. Lee In-cheol, ice president of international sales, says the company's product planners and engineers are currently trying to determine what size pickup would be best for our market. Currently, the automaker has no plans to build a truck, but Lee says that hasn't stopped US dealers from asking the company to produce one. The US and South Korea signed a free trade agreement that took effect in 2012 that removes the so-called Chicken Tax from South Korean imports in seven years.
That means that Hyundai or Kia could import a foreign-built truck without incurring the 25 percent tax on the vehicle's value after 2021. Even so, Hyundai isn't committed into jumping into the US full-size pickup market. Instead, the company may build a smaller truck designed to compete in emerging markets.
We've been hearing word about Hyundai's pickup musings for years now, including a rumored partnership with Chrysler to produce Ram-based trucks, but so far, nothing has come of it.

Hyundai fined $17.35 million for late Genesis recall

The National Highway Traffic Safety Administration has slapped Hyundai with a $17.35 million fine for delaying a recall on the 2009 to 2012 Hyundai Genesis sedan back in 2013. The recall grew from the original figure of 27,500 units to 43,500 sedans in November of last year, and focused on brake fluid that wouldn't prevent corrosion of the hydraulic control unit.
"Hyundai remains committed to making safety our top priority, and is dedicated to ensuring immediate action in response to potential safety concerns including the prompt reporting of safety defects," David Zuchowski, Hyundai's president and CEO, said in a statement.
Hyundai originally issued a technical service bulletin warning dealers to replace brake fluid. This was expanded to a full recall following NHTSA's involvement.

Hyundai developed an airbag for panoramic sunroofs

We've reached a point where you can be in a car crash from just about any angle, and find yourself with a face full of airbag. But there's yet one more airbag frontier that Hyundai and its parts supplier company Hyundai Mobis are pioneering: the sunroof airbag. More specifically, the companies have developed an airbag to protect occupants in cars equipped with panoramic sunroofs. Hyundai explains in a press release that there was concern passengers' heads and limbs could end up going through the big glass opening in a rollover, leading to serious injury. The resulting airbag design aims to prevent that by deploying when a rollover is detected to contain occupants' bodies. It inflates from the back of the sunroof toward the front in 0.08 seconds and will go off regardless of whether the sunroof is open or closed. Hyundai, which together with Kia and Genesis had six of the 15 recent IIHS Top Safety Pick+ vehicles, claims the airbag reduced life-threatening injuries to minor ones during testing. It also noted that the company has 11 patents on the technology. No mention of when these airbags would appear in production vehicles was made. We would imagine that whenever Hyundai starts offering the feature, it will show up first on high-end vehicles such as Genesis luxury cars. Related Video: