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Hyundai in hot water over suicide-themed commercial

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.

Hyundai Santa Cruze pickup is a when, not an if

A production version Hyundai HCD-15 Santa Cruz concept looks all but certain to arrive in showrooms to compete in the growing small truck field, and Hyundai Motor America CEO Dave Zuchowski claims the official announcement is now just a matter of scheduling. "Our timing is not crossing our fingers and waiting for approval, it's trying to figure out when we're going to announce it," he said to Motoring. According to Zuchowski, the people at Hyundai's headquarters in South Korea have a say when the announcement comes, but he didn't indicate exactly how soon the model's production could be official. Zuchowski suggested Hyundai intended to ship the truck to places outside the US, too. "I'm not clear on the other markets, but from our perspective it's a vehicle that will be exported to other markets," he said to Motoring. The Santa Cruz was one of the most popular concept debuts at the 2015 Detroit Auto Show, and Hyundai execs in the US quickly started working to get a green light for production from headquarters. As of late December 2015, the automaker reportedly had the engineering feasibility and business case complete for the truck, and the bosses just needed to give final approval. Hyundai would reportedly use the Tucson for the Santa Cruz's underpinnings, and the model might be the company's first with a diesel engine in the US. The production version would enter a booming market for smaller pickups like the Chevrolet Colorado, GMC Canyon, Toyota Tacoma, and newly unveiled second-generation Honda Ridgeline. However, Hyundai's entry would likely be the smallest among them and target young crossover customers who want a little more hauling capability. Related Video:

Hyundai considering pickup after good reaction to Santa Cruz

The Hyundai HCD-15 Santa Cruz pickup concept was one of the stars of the 2015 Detroit Auto Show and even earned fifth place on Autoblog's Editors' Choice list of favorite debuts. The strong response might have been enough to get it made. Hyundai research and development director Park Byung-cheol said that the company was considering building the truck, according to Reuters. He warned, though, that there were still some obstacles in the way of the pickup arriving to showrooms without saying what those were. Rumors about Hyundai considering a pickup in the US go back several years but were fruitless. The Santa Cruz's unveiling really reignited things, though. The North American arm of the Korean brand reportedly chose Detroit for the debut so that foreign executives could see the media reaction to the concept. That gamble might have paid off. Hyundai's pickup at dealers might not look like the Santa Cruz concept, though. The company said the version in Detroit had nothing production-ready about it and even lacked an interior. At the time, a platform still hadn't been decided on, and the brand had several internal design studies underway. Related Video: