2018 Hyundai Sonata Sel+ on 2040-cars

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This is the Genesis I've been waiting for

In November Hyundai finally confirmed everyone's years long suspicion and announced the creation of its own global luxury brand, naming it the obvious choice, Genesis. The press release revealed a few important details, the biggest probably being that six models will be under the new brand by 2020. We can already account for at least two of these models as newly branded Equus and Genesis sedan models (possibly the coupe as a third) but we are left wondering for the rest. There is a strong argument for the Azera, as it was recently cut from Hyundai's line-up and the obvious choice of bringing in some ever important crossover models, especially while remembering the Veracruz experiment. The newly minted luxury name adds another player to an ever crowded high-end market, but a growing one, where there is room for deviation from the pack. Can Hyundai fill that niche and crack a historically expensive market to enter? I think so. Part of the Genesis plan is in crafting a proper luxury buying environment, what it calls its "hassle-free customer experience." It is unclear if this will mean fixed market pricing and no-negotiating terms but we can certainly draw that conclusion. As much as consumers claim they don't want to hassle, past attempts at fixed pricing have had mixed results. Though, with the emergence of Tesla as a real luxury contender using that kind of pricing model, maybe it's something thats time has finally come. When Hyundai introduced the Equus to the American market they placed an emphasis on the customer experience, requesting that each Equus qualified Hyundai dealership assign an "Equus Champion" to specifically handle all Equus inquires and follow a meticulously designed sales process. This salesperson had to take extra online training and pass multiple choice tests to maintain their position to sell Equus. Hyundai knows that customers buying a $60,000 vehicle expect a different experience than those buying a $30,000 one. The former group is more in tune to the concierge experience, a complete envelopment of the buyers attention and needs. Hyundai achieved this with personal on call attention from the Equus Champion, who went so far as picking up the customers vehicle well after purchase, dropping off a Genesis sedan loaner, and taking care of the entire vehicle service process (included free of charge of course) without barely any customer involvement.

2019 Hyundai Kona gets standard safety tech, as prices creep up

The 2019 Hyundai Kona is marking its second year on the market with a few upgrades to sweeten the funky subcompact crossover. The most significant change is the addition of new standard safety equipment. Every trim level from the base SE to the ultimate, well, Ultimate, get automatic emergency braking and collision warning, lane-departure assist and driver attention warning. All of these features were only available on the Ultimate trim level last year. There are a few other small changes here and there. Hyundai is eliminating the silver with black roof color option, but adding a new color called Sunset Orange. The 12-volt power outlet up front goes away on all models in favor of dual USB charging ports. The Infinity upgraded sound system and Hyundai BlueLink connectivity software are now available on the SEL with the SEL Tech Package. The sunroof is also only available as an option on the Ultimate trim, and is included with the SEL Tech Package. View 16 Photos And as is the way with new model years, especially when new equipment is added, prices have crept up a bit for all Kona trim levels. The SE increases by $490, SEL by $650, Limited by $900, and Ultimate by just $100. All-wheel-drive is $100 more expensive, too, at $1,400. The same goes for the SEL Tech Package, which now starts at $1,600. You can see all the prices for both model years below. Trim Level 2019 2018 SE $20,970 $20,480 SEL $22,780 $22,130 Limited $26,530 $25,680 Ultimate $28,480 $28,380 AWD option $1,400 $1,300 SEL Tech package $1,600 $1,500 Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Hyundai, James Riswick Hyundai Crossover Hatchback hyundai kona

11 Hyundai Genesis deliver a message to space

Hyundai is channeling a little of the style from 2001: A Space Odyssey in a heartwarming video about a young girl named Stephanie trying to get a very big message to her dad. Since he is an astronaut who orbits Earth in the International Space Station, her father isn't exactly an easy guy to get a hold of. Hyundai came to her aid with a cadre of 11 Genesis sedans driving in precise formation across a dry lakebed. In the end, the stunt also netted the automaker a Guinness World Record for the largest tire track image. It covered about 2.15 square miles and was visible to Stephanie's dad in orbit. Check out the video to see Stephanie's message and watch some precision driving from a group of Hyundais set to some classical music. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Guinness World Records, HyundaiWorldwide via YouTube Auto News Marketing/Advertising Weird Car News Hyundai Videos Sedan guiness book of world records guiness world record