2015 Hyundai Sonata Se on 2040-cars

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Hyundai analyzes 12 trends that will shape the world of 2030

Hyundai announced this year the start of Project Ioniq, its attempt at figuring out what the world of 2030 will be like. Of course the project would also use that information to determine how that world will affect the transportation industry. And it happens to share its name with the company's newest eco-friendly model. The first part of Project Ioniq is under way with the Ioniq Lab. This lab will be run by Dr. Soon Jong Lee, a professor at Seoul National University. Lee is also in charge of the Korea Future Design and Research Institute, and ten researchers and ten consultant experts will assist him on the project. Phase one has now yielded what Hyundai sees as 12 "megatrends" that will affect how the world changes and develops in 2030. This will in turn affect what people are looking for as far as transportation and mobility, and may inform what technologies and segments Hyundai invests in the future. The 12 megatrends are as follows: Hyper-connected Society Hyper-aging Society Eco-ism Multi-Layered Mash-up Context-awareness-based Individualization High Concept Society Decentralization of Power Anxiety and Chaos Sharing Society Co-evolution Mega-urbanization Neo-frontierism The team has detailed descriptions of each megatrend, and they are interesting, but we'll try to sum up all twelve of them for you here. If you want to check out all the details, be sure to check out the press release at this link. Overall, we're looking at a world where there are many more old people, and a large majority of the population will live in urban areas. Not everyone will live in urban areas, and some people may have new living opportunities because of advancements in aerospace and aquatic engineering. It will be a much more diverse world as well that we will be even more connected with, sharing information more and more. This will make understanding what people share and how they do so vital. Society will also start sharing everything much more, something akin to Uber and ZipCar today, but expanded. Companies will be looking to combine technologies and collaborate more to be involved in a wider array of businesses. The environment as well as cyber crimes and terrorism will remain ever-present issues. We will also see the development of significantly more capable robots and artificial intelligence.

Hyundai previews new Equus-replacing Genesis G90

Hot on the heels of the announcement of the new Genesis luxury brand, Hyundai is rolling out the first model in its lineup, the G90. Previewed in this image, the sedan will replace the Equus at the top of Hyundai's lineup and launches next month in Korea. It will wear the EQ900 badge in its home market. Penned in the company's new Prestige Design Division, the styling has obvious links to the new Genesis sedan (which will also get an alphanumeric nameplate) and the Vision G Coupe concept (which will likely lead to a production two-door). That means more straight lines than the curvier Equus, along with more upscale details. From the limited angles at which we're viewing it, the design appears to bear some similarities to other luxury automakers like Audi (around the headlights), Mercedes (at the tail), and even Bentley (towards the back of the greenhouse). The G90 will kick off the launch of the new Genesis brand much in the same way that Toyota launched the Lexus brand, Honda begat Acura, and Nissan gave birth to Infiniti. The G90 will be the first of six new Genesis models to launch by 2020. 'New Luxury' Takes Shape - Hyundai Motor Unveils Rendering of New G90 Hyundai Motor has revealed the first rendering of its new range-topping G90 luxury sedan, which is named EQ900 in Korea. The elegantly designed, technology packed G90 hints at the recently-launched Genesis brand's design identity and future direction. Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, said, "Genesis' new large luxury sedan G90 will deliver a concept of 'New Luxury' to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience." As the Genesis brand's flagship model, G90 is a blueprint for change and innovation that will distinguish the Genesis brand. Majoring on 'human-centered' technology combined with engaging driving dynamics, G90 boasts a raft of world-best safety features and technological innovations to set itself apart in the luxury market. G90 also showcases the Genesis brand's hallmark design style 'Athletic Elegance', interpreted by the newly-formed Prestige Design Division to bring graceful and profound elegance to G90's significant proportions.

2014 Hyundai Veloster Turbo R-Spec loses creature comforts, gains sporting equipment [UPDATE]

Hyundai unveiled the Veloster Turbo R-Spec at the LA Auto Show yesterday, and it's touted as a high-performance model without some of the standard features usually found on the Veloster Turbo, such as proximity-key entry with push-button start, premium gauge cluster, side-repeater mirrors, driver's auto-up window, high-gloss interior trim and heated leather seats.
Like the other three R-Spec models Hyundai has released (Genesis Coupe 2.0T R-Spec, Genesis Coupe 3.8 R-Spec and Genesis 5.0 R-Spec), the Veloster Turbo R-Spec skimps on interior appointments to keep the price down. But Hyundai thinks that people who buy it don't want that equipment anyway, and would rather install aftermarket goodies. The car is priced at $22,110 (including the $810 destination fee), which makes it the least expensive Veloster Turbo model.
The pared-down hatchback's special features include R-Spec-specific sport suspension, retuned steering and a B&M short-shifter for the six-speed manual transmission (the R-Spec isn't offered with an automatic). That's all great, but we can do without the red-accented side skirts and front splitter, which look just as tacky in person as they do in pictures.