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Genesis designer Luc Donckerwolke talks new sedan, 'post-SUV' phase

Luc Donckerwolke's office at the Hyundai Research and Design center outside of Seoul looks like an Apple store, all polished concrete, metal and glass and a Miesian lack of ornamentation. This makes sense in an environment in which Donckerwolke, as head of design for the Hyundai and Genesis brands, is attempting to privilege transparency: enhancing communication and accessibility. "We have to break this kind of castle syndrome that the designers are in," Donckerwolke says. "It's all about opening up." This undermining of Korea's traditional orchestrated, hierarchical and executory structure is part of what has allowed Donckerwolke to create widely admired concepts such as the GV80 SUV and Essentia electric GT in just more than two years since he arrived from the VW Group leading design at Bentley, Lamborghini and Audi. And also to design the all-new G70 sport sedan that will be introduced to the U.S. market later this summer. We drove the G70 just before arriving for an exclusive one-on-one at Donckerwolke's R&D office, the first American journalists to visit. Although our time behind the wheel was brief, and we drove only the top-of-the-line, 365-horsepower, twin-turbocharged V6 version, we were impressed with the acceleration, the balance and the material quality. We also noted that the G70 is very good looking, with a distinctive, muscular and aggressive mien that feels true to the company's mission to be at once "Audacious, Progressive and Distinctly Korean." Like much of what we saw and experienced in contemporary Seoul, the car hosts a unique blend of influences from America, Europe and Asia while offering a harmony of line and a grounded sense of self that seems endemic to the peninsula. This global-but-flavored template is intentional. "We are not going to do Korean cartoons on wheels," Donckerwolke says. "We're not going to become a patriotic Korean movement. It's only about the essence of the Korean culture that we are using as an inspiration." One thing we could not help but notice is that the G70 is a sedan, joining a pair of older, Hyundai-based sedans, the G80 and G90, to complete the Genesis lineup. This feels somewhat inauspicious in the moment, especially for the American market where two-thirds of new-vehicle purchases are trucks and SUVs. "As you probably have seen when you've been driving around, sedans are extremely demanded here in Korea. And, you know, we have a huge market penetration here.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2019 Hyundai Santa Fe First Drive Review | Trading ‘Sport’ for spiffy

SEOUL, S. Korea — Say goodbye to the Hyundai Santa Fe Sport. For 2019, it becomes the Santa Fe — a two-row crossover that will continue to compete with the likes of the Nissan Rogue, Ford Edge and Toyota RAV4. Three-row versions coming later, which will go up against the Honda Pilot and Ford Explorer, will get an "XL" or some other, yet undisclosed moniker tacked onto the nameplate depending on the configuration. As such, it will have bigger shoes to fill in this increasingly competitive segment. The timing feels right for the crossover to come into its own, and Hyundai has done its best to make sure it pulls its weight against its rivals. View 32 Photos With the updated name comes an updated look. In the flesh, it's a handsome ute that seems more SUV than CUV: beefed up and boxy, and less overtly elegant than so many swoopy crossover profiles we see today. Its big, chiseled face conveys a Lexus-like gravitas without looking too complicated or polarizing — check out the slight pinch where the "cascading" grille meets the front bumper. The rising beltline feels modern, while the mostly horizontal roof and almost vertical rear end feel anciently familiar; maybe a utility vehicle can sate our thirst for wagons after all. Inside, the new Santa Fe has an air of quality to it, perhaps not in strict terms of materials, but in thoughtfulness. Hyundai does good things with affordable materials, and in general the interior is well laid out — specifically, the center console and its switchgear feel utilitarian and organized. We loved the smooth, tight feel of the leather wheel in our hand and the crispness of the digital display central to the instrument cluster. The seats are cozy, supportive without feeling cushy, and it was easy to find a natural seating position with little adjustment. Visibility is good, despite what you might think from looking at that high beltline from outside. There's a fixed piece of glass ahead of the side windows to improve sight lines at the bottom of the A-pillar. Checking the blind spot, the larger rear quarter window behind the second row of seating helps with visibility. It was only after spending a couple of hours in the cabin that we noticed that there's a lot going on here. The headliner in our tester had a look somewhere between chambray and denim, but felt soft to the touch. The top of the dash was a softish dark plastic — a polyurethane leatherette, to be more specific.