2014 Sonata on 2040-cars

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IED PassoCorso concept is a student-designed Hyundai we can get behind

Sometimes the best ideas come from fresh eyes, and a group of design students from Istituto Europeo di Design - better known as IED - are out to prove that sentiment with this striking Hyundai PassoCorto concept. This two-seat thesis project of the Master of Arts in Transportation Design program for the Turin, Italy school will be officially unveiled at the 2014 Geneva Motor Show beginning March 4.
The concept is said to be 161 inches long, 74 inches wide and 45.7 inches tall. It rides on a 96.5-inch wheelbase, which makes sense since passo corto means "short wheelbase" in Italian. The engine is tipped to be a mid-mounted, twin-turbo, 1.6-liter four-cylinder pumping out 266 horsepower. Judging by these images, we think the design looks fantastic, with all those sharp lines and creases drawing to a point in the rear. It shows a wonderful balance of being wild enough to draw attention, yet it almost looks realistic enough for the road.
The styling comes from 16 IED students coordinated by Luca Borgogno, lead designer for fabled Italian design house Pininfarina. The students were given a design brief by Hyundai to create a vehicle aimed at young, connected people like them. All of the students submitted a proposal, and two were selected to be merged together in a final look. The entire class contributed to bringing the design to full scale. Scroll down to get the full scoop on the little sports car concept.

Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

2018 Hyundai Sonata Sport Quick Spin Review | Returning to the revolution

The 2018 Hyundai Sonata represents a course correction of the sort that just wasn't needed with the previous-generation model. Besides a few added features here and there, that car really didn't change much during the course of its lifetime, and frankly, it didn't need to. When something works, don't screw it up. It arrived at a time when Honda and Toyota were pretty much phoning it in, and boasted a revolutionary design that quite literally changed the way midsize family sedans look to this day. Toyota designer Ian Cartabiano told me that Sonata was one of the few cars over the years that made his fellow designers wake up a bit and realize the game was changing. Then, after staging a revolution, Hyundai played it safe. The Sonata introduced three years ago was conservative to the point of anonymity outside, while not really moving the needle on the vehicle dynamics front. If there was one, clear area where that revolutionary Sonata fell short -- and indeed virtually every Hyundai -- it was in the sophistication and poise it demonstrated out on the road. Well, after the cool reception to the model redesign, Hyundai got a wake up call of its own. This 2018 Hyundai Sonata gets a rather significant facelift, adopting the curvy trapezoidal grille found on more recently introduced models, and ditching its conservative anonymity for a more organic overall appearance certainly in keeping with its "Fluidic Sculpture" predecessor. The rear was also redone with more tapered, dare I say "aggressive" taillights and the license plate relocated to the bumper. Is the end result a great-looking car? Shoulder shrug, but it's sure better than before. Compare the 2018 Hyundai Sonata to its rivals using the Autoblog Compare Cars tool. 2018 Hyundai Sonata Sport View 5 Photos However, I knew the 2018 Sonata looked different. I was quite frankly not expecting it to drive different, because when you review cars long enough, you start to know what a particular brand's cars feel like behind the wheel. There'll be subtle changes over the years, but the language remains the same. Well, the Sonata has been hitting the Rosetta Stone. The change is immediately apparent. The on-center steering feel is crisp, the turn-in more immediate and effort is consistent. It just feels "right" now whereas before turning the Sonata was one of numb indifference.