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This Hyundai commercial may be the weirdest of Super Bowl 50

It happens every year at the Super Bowl. For every headline-making, Twitter-breaking commercial, there's an ad like this one, simply titled "Better," from Hyundai. An ad that's so odd, people will focus not on its message, but the overarching weirdness of the spot. The ad in question follows the life of a man born with an exposed V8 engine where his heart should be (it's actually a little high, but we're nitpicking). Yes, it's as strange as it sounds. According to Hyundai, the man "strives to make the world a better place," but the only time we see anything approaching that is when he opens a jammed umbrella for a woman. For most of the ad, it's hard to tell you're even seeing a car commercial. It's not until the end, where the man is shown working in a Hyundai design studio alongside people with similar anatomical features, that the ad begins to make sense. Perhaps part of our disappointment with Hyundai's latest Super Bowl spot is that the NFL's official automotive sponsor has done so well otherwise. The brand has become a fixture during the big game over the years, and will likely see some success in 2016 with spots featuring both Ryan Reynolds and Kevin Hart. Those successes aside, though, we'll be surprised if there's a great response to this particular Super Bowl 50 commercial from Hyundai.

Hyundai and Gurnade build a mildly wild Veloster Turbo

Update: We received some work-in-progress photos from Gurnade, Inc. of the Veloster Turbo, which can be seen in the gallery above. Hyundai revealed the third custom machine that will grace its display at the SEMA Show this year. It's a Veloster Turbo that Hyundai describes as "race-ready," and was built in collaboration with Gurnade, Inc., a design company that does graphic and website design and automotive renders. As far as making it race-ready, Hyundai and Gurnade gave this Veloster a new intercooler, downpipe, cold-air intake and ECU tune courtesy of 845 Motorsports. It also received a new catback exhaust and blow-off valve. The chassis has been reinforced with a variety of braces from Pierce Motorsports, and NEO Motorsports contributed the coilover suspension and bigger brakes with six-piston calipers. SEMA cars need show as well as go, so the companies added 19-inch Rotiform wheels, massive fender flares, a custom grille, a carbon-fiber hood and hatch and, of course, spoilers. All of which are covered in a PPG paint called "Magic Magenta." Inside, the Veloster Turbo features racing seats and a roll cage. The interior also received some less-than-race-ready modifications including an upgraded audio system complete with subwoofer and amplifier. While this is by no means an unimpressive car, this Veloster Turbo will unfortunately have to share the stage with some truly wild creations. These include a beefed-up, off-road Santa Fe, and the absolutely insane 1,040-horsepower, rear-wheel-drive Santa Fe built by Bisimoto. However, the Veloster Turbo gives a more realistic look at what people can create with a new Hyundai, thanks to its off-the-shelf parts. Related Video: Featured Gallery Gurnade Hyundai Veloster Turbo: SEMA 2016 Related Gallery Hyundai Gurnade Veloster Turbo Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Aftermarket SEMA Show Hyundai Hatchback Performance hyundai veloster turbo veloster turbo

2018 Hyundai Accent vs subcompact sedans: How it compares on paper

Hyundai first revealed the new 2018 Hyundai Accent a few months ago, but that debut was in Canada for the Canadian-market car. We didn't get our look at the U.S. version until just recently, which is when we also finally got plenty of specifications on the little car. So as we did with the Genesis G70, we've brought you a breakdown of the Accent's specs and some of the segment's best and most popular: the Nissan Versa, Kia Rio, Chevrolet Sonic and Toyota Yaris iA. Before we get to the chart, let's give you a quick reintroduction to the 2018 Accent. The subcompact is completely new this year, and under the hood is again a naturally aspirated 1.6-liter four-cylinder engine. It makes 7 fewer horsepower and 4 fewer pound-feet of torque than the outgoing model with totals of 130 horsepower and 119 pound-feet. This drop in power probably won't be noticeable, though. It's also available with either a manual or automatic transmission, both featuring six speeds. Fuel economy hasn't been announced, but the Rio's numbers below are probably a good indicator as they share powertrains. The one thing that isn't available with an Accent is a hatchback. According to Autoweek, the hatchback was canned with the assumption that hatch buyers would simply purchase an example of the upcoming Kona crossover. But if you want a traditional subcompact hatch from South Korea, Kia is happy to oblige, as the Rio is still available as a hatchback. Learning that the Kona may have killed the Accent hatch causes us to wonder if Kia brought the Rio hatch to the U.S. because it wasn't planning on offering the Stonic. Related Video: News Source: Hyundai, AutoweekImage Credit: Hyundai Chevrolet Hyundai Kia Nissan Toyota Sedan nissan versa hyundai accent kia rio toyota yaris ia