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Hyundai refining dealer strategy for premium models

Automotive News reports Hyundai is set to give its sales strategy for premium vehicles a once-over. Moving forward, each of the automaker's five North American regions will have a premium product operations manager. Those managers will all report directly to a senior group manager based at the Hyundai headquarters in California. To begin with, the group will start by identifying what dealers are currently doing right to sell the automaker's luxury hardware. From there, the group will then help spread those practices to the 320 dealerships currently authorized to sell the Equus. All told, Hyundai has some 800 dealers in the US.
The move comes ahead of the launch of the second-generation Genesis and Equus. Both sedans are slated to hit showrooms by early next year. The Genesis debuted in 2008 with the Genesis Coupe following along in 2009, while the Equus first landed on US shores in 2011.

2019 Hyundai Veloster will start at $19,385

Hyundai's 2019 Veloster hatchback will start at $19,385 for the 2.0-liter with a manual transmission when it arrives at dealers in the coming weeks. It'll also be available in Turbo and R-Spec trim configurations, which start at $23,785 for a manual and top out at a $29,035 starting price for the Turbo Ultimate fitted with a dual-clutch transmission. All prices are inclusive of Hyundai's $885 freight charge. Hyundai unveiled the 2019 Veloster as the car's second generation at the Detroit Auto Show in January. Production of the Veloster began in March in Ulsan, South Korea, while Hyundai says the hot hatch will come to U.S. showrooms in the second quarter, or before the calendar flips to July. Engine choices include a standard 2.0-liter Atkinson-cycle four-cylinder, which makes 147 horsepower and 132 pound-feet of torque, a slight uptick over its predecessor, and a 1.6-liter turbocharged, direct-injected four-cylinder that makes 201 hp and 195 lb-ft of torque, the same as before. The former is coupled with a six-speed manual or automatic transmission and three selectable driving modes, while the turbo is mated to a standard six-speed manual or seven-speed dual-clutch transmission with paddle shifters mounted to the steering wheel. R-Spec manual-trans models will get a B&M Racing sport shifter later on. Fuel-economy numbers are in from the EPA and start at 25 miles per gallon in the city, 28 on the highway and 28 mpg combined for the 2.0-liter manual, and they top out at 28 mpg city, 34 highway and 30 combined for the automatic dual-clutch transmission found in the top-of-the-line Turbo Ultimate model. All models get lane-keeping assist and forward collision-avoidance assist, which helps apply braking when the front camera detects an imminent collision, plus available safety tech like high-beam assist and driver attention warning. A 7-inch LCD touchscreen is standard, as is Android Auto and Apple CarPlay integration. Upgrade to the 8-inch touchscreen and you get next-generation Blue Link remote safety and diagnostic service, traffic flow and incident data via HD radio and premium audio from Infinity. Related Video:

Volvo leads and Mini fails in JD Power's Tech Experience Index

New cars are basically rolling computers. Everything from the engine to the infotainment runs on a series of ones and zeros, and a lot of that technology requires input from the driver. So it's no surprise that JD Power has a study designed specifically to discern which bits of tech drivers love and which bits they loathe. "New technology continues to be a primary factor in the vehicle purchase decision," says JD Power's Kristin Kolodge, executive director of driver interaction & human machine interface research. "However, it’s critical for automakers to offer features that owners find intuitive and reliable. The user experience plays a major role in whether an owner will use the technology on a regular basis or abandon it and feel like they wasted their money." The J.D. Power 2020 U.S. Tech Experience Index (TXI) Study found that Volvo owners are happiest with the technology packed inside their vehicles, followed by BMW and Cadillac, all brands that JD Power classifies as premium. The highest-rated mainstream brand is Hyundai, followed by Subaru and Kia. As was the case with the organization's Initial Quality and APEAL studies, Tesla's numbers aren't officially included because they are the only automaker that has not granted JD Power approval to contact its owners in states that require it. Tesla's projected score of 593 would have put it in second place, right behind Volvo's score of 617. The lowest-ranked brand in the TXI Study is Mini, with Porsche right behind. Diving a little bit deeper, JD Power's findings suggest that the technologies new car buyers care most about are related to helping them see their surroundings better. Camera systems, including rear-view mirror cameras and ground-view cameras, scored highest in five of the six satisfaction attributes measured in the study. The technology that owners could really do without? Gesture controls. Owners who answered JD Power's survey say they don't use gesture controls much at all after initially trying them, and they don't really care if their next vehicle has them. We have to wonder if those responses might be what kept BMW out of the top spot. The TXI Study also found that owners are split on automated driving helpers, like lane-keeping assist and automatic emergency braking. JD Power suggests that owners may need more training on those systems before they learn to trust them. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences.