2014 Hyundai Sonata Gls on 2040-cars

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Hyundai will open up some hydrogen fuel cell patents in Korea

Last year, Tesla made its electric vehicle patents open source. Last month, Toyota did the same with some of its hydrogen fuel cell patents. Now, Hyundai is going to let some Korean companies get access to the automaker's patents as parts of a innovation center project in Gwangju, South Korea. Just Auto reports that about 1,000 "unused patents" belonging to Kia and Hyundai will be made available to participants in a new automotive start-up hub. There will be 12 of these hubs in Korea, not all focused on hydrogen fuel cells. Hyundai said that it will help raise $164 million to help turn Gwangju in a center for eco-friendly industry. Phil Floraday, Hyundai Motor America manager of Midwest Product Public Relations, told AutoblogGreen that, "The main purpose of the patents mentioned in the story will be to nurture small- and medium-sized businesses in the Gwangju area. While we cannot clarify all the patents at this time, we can tell you that they are not entirely focused on FCEV or eco-friendly patents only." Featured Gallery 2015 Hyundai Tucson Fuel Cell View 29 Photos News Source: Just Auto Government/Legal Green Hyundai Hydrogen Cars patent

Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Hyundai Azera large sedan officially dead in America

Hyundai has released its 2018 model year information, and it appears the Azera won't be making the cut for the new year. The large sedan has been cut from the American lineup, though overseas markets will still have access to the car. In fact, those markets will enjoy a fully redesigned model with muscular lines and an upright fascia. Hyundai's reasoning for dropping the Azera model is that other Hyundai models, as well as the current crop of Genesis cars, are becoming more widely appealing. So, basically, the narrow range of consumers that demanded a larger, more "luxurious" vehicle than the Sonata, but weren't willing to make the small jump to a Genesis, is too small to keep the model around. There are a couple of other noteworthy changes in the 2018 Hyundai lineup. The new Accent sedan is still on its way to dealerships, but the Accent hatchback is gone. Since the company hasn't shown an Accent hatch yet, we're not completely surprised by its omission. What is odd is that there's no hint in Hyundai's wording at it being introduced at a later date. Despite that, there's still the possibility Hyundai will simply introduce a hatchback version later, as it did with the Elantra and Elantra GT. And perhaps, in the vein of that i30-based Elantra GT, the Accent hatch could be based on the i20 this time. Speaking of hatchbacks, the Veloster won't have a 2018 model year. Instead, the 2017 model year has been extended through 2018. We of course know that the Veloster isn't going away permanently, since we've seen spy photos of new versions. So we suspect that this long model year indicates that we'll see the new Veloster by the end of this year, or possibly the start of 2018, with a launch a few months after for the 2019 model year. Related Video: