2014 Hyundai Sonata Gls on 2040-cars

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Hyundai will add Ioniq EVs to WaiveCar car-sharing fleet

Hyundai Motor America will add its Ioniq electric vehicles to a Southern California-based car-sharing fleet that launched earlier this year with Chevrolet Spark EVs. Hyundai reached an agreement with Santa Ana, Calif.-based WaiveCar in which Hyundai will provide 150 Ioniq EVs to the fleet by the time sales begin for the model early next year. Hyundai may add an additional 250 Ioniq EVs to WaiveCar fleets in other cities. WaiveCar is an app-based car-sharing service that debuted in Los Angeles in early 2016. The company offers drivers the cars for free for the first two hours, then charges $6 an hour for more time. WaiveCar also generates revenue via external advertising wraps around the vehicles, and also features geo-located targeted ads. Take a look at Hyundai's press release about the WaiveCar agreement here. Curiously, and somewhat admirably, Hyundai earlier this week went on record as saying the Ioniq's 124-mile single-charge range won't be sufficient in the long haul. The South Korean automaker has vowed to replace the upcoming version with an Ioniq EV for 2018 that will be able to go at least 200 miles on a full charge. That's not a bad move, considering General Motors is preparing to launch its Chevrolet Bolt EV, while Tesla is working on its Model 3. Both of those models will have 200-mile-plus full-charge ranges. Hyundai announced the incoming sales of the Ioniq EV earlier this year. A hybrid version of the Ioniq also debuted in South Korea earlier this year. Overall, Hyundai is looking to debut more than two-dozen hybrids, plug-ins, and fuel-cell vehicles to the world by the end of the decade. Related Video:

Super Bowl car commercials: Follow along as we riff on them live

Join Autoblog editors Sunday starting around 6:30 p.m. ET as we react to all of the car commercials during the game. We know Hummer, Porsche, Hyundai and others will have splashy ads, and naturally, there's usually a few surprises. Whether you're a Chiefs or 49ers fan — or don't care about football — the commercials are always a highlight. And for us, the car spots are the most intriguing. Weigh in with your own thoughts in the comments section. Let's kick off.   FIRST QUARTER Editor-in-Chief Greg Migliore liveblogs the first quarter. F9 We'll count this as a car commercial. The latest edition of the Fast & Furious looks like it well, will have cars. We'll punt on further comment. PORSCHE I like it. Creative. Sort of a Night at the Museum feel. The guards stage a theft and then a car chase. The Taycan looked good. Get fired up — the future for Porsche is electric. The spot is meant to illustrate how fun that can be. I don't need any convincing.    SECOND QUARTER Associate Editor Byron Hurd is liveblogging the second quarter.  HYUNDAI Hyundai checked in super early with their Sonata "Smaht Pahk" commercial, which manages to score points for being both cute and clever while also being a fairly good commercial in a vacuum. We saw it last week, so there were no surprises here, but we enjoyed it nonetheless.  Fun note: If you go to the Sonata landing page on Hyundai's web site, you can choose "plain old English" or "the Boston way" for your language; the latter will translate the page. Enjoy.  FORD Hi ho, West Coast Editor James Riswick here. Apparently, the guys in Detroit didn't get the Mustang Mach E ad featuring Idris Elba and a whole boat load of awesome old Mustangs. Pretty sure it's bound to be viewed the exact same way as the car itself: traditionalists will be aghast, while non-car people will be intrigued by a new, all-electric, crossover version of one of the few cars they've heard of.  GENESIS They're coming more rapidly now. Genesis gets some love thanks to Chrissy Teigen and John Legend; this was another known quantity, but Hyundai's luxury brand managed another solid entry here thanks to its choice of stars. Teigen and Legend got the chance to throw back to the latter's "Sexiest Man Alive" honors, which Teigen often teases him for. Another solid all-around spot.  GMC/HUMMER Are there just no surprises left? Don't tell me; I know the answer. LeBron James fronts the revived Hummer, which will be an EV sold as a GMC.

China sticking to its guns on EVs for the future

Automakers are obviously free to develop whatever next-gen, zero-emissions tech that they want. However, if a company wants to get on the good side of the Chinese government, that strategy better include some plug-in vehicles. The authorities there are lending major support to plug-ins at the moment, and its forcing the auto industry to play along. According to Bloomberg, Toyota, Volkswagen, Hyundai, and BMW are all launching dedicated EV brands with their joint venture partners, and as many as 40 electric models could hit the Chinese market this year alone. However, analysts don't think the vehicles are going to sell well. Instead, the launches are essentially a way for companies to play nice with the government and help get the approval to build factories in the country. Take Toyota as an example. The company is pushing the future of hydrogen hard with promotional films for the Mirai and engineers talking down fast-charging EVs. Still, the Japanese automaker is getting ready to launch two EV brands in China with its joint venture partners, according to Bloomberg. China's push for alternative fuels has been happening for a while, but it really kicked into high gear last year. The government has set a goal to improve fleet-wide economy by 40 percent by the end of the decade in order to spend less importing oil and for the population's health. The plan has shown some success so far with hybrid and EV sales growing early in 2015. Related Video: News Source: BloombergImage Credit: Kin Cheung / AP Photo Government/Legal Green BMW Hyundai Toyota Volkswagen Green Culture Technology Electric tax incentives chinese government