2014 Hyundai Sonata Gls on 2040-cars

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Why Toyota's fuel cell play is one big green gamble

Imagine going to the ballet on Saturday evening for an 8 pm performance. The orchestra begins warming up shortly before the show, but it turns out the star performer isn't ready at the appointed time. The orchestra keeps playing, doing its best to keep the audience engaged and, most importantly, in the building. It keeps this up until the star finally shows and is ready to dance ... which turns out to be ten years later. That's a Samuel Beckett play. It's also how many observers, analysts, alt-fuel fans and alt-fuel intenders feel about the arrival of hydrogen fuel cell vehicles (FCVs) – the few of them who are still in the building, that is. Toyota's hydrogen development timeline rivals that of the US space program. In fact, within the halls of Toyota alone, research on FCVs has been going on for nearly 22 years, meaning that one company's development timeline for FCVs rivals that of the US space program – it was 1945 when Werner von Braun's team began re-assembling Germany's World War II V2 rockets and figuring out how to launch them into space and it wasn't until 1969 when a man set landing gear down on that sunlit lunar quarry. The development of the atom bomb only took half as long, and that's if we go all the way back to when Leo Szilard patented the mere idea of it, in 1934. Carmakers didn't give up on hydrogen in spite of the public having given up on carmakers ever making something of it, so there was a good chance that hydrogen criers announcing the mass-market adoption of periodic chart element number two one would eventually be right. Now is that time. And Toyota, not alone in researching FCVs but arguably having done the most to keep FCVs in the news, isn't even going to be first to market. That honor will go to Hyundai, surprising just about everyone at the LA Auto Show with news of a hydrogen fuel cell Tucson going on sale in the spring. The other bit of thunder stolen: while Toyota's talking about trying to get the price of its offering down to something between $50,000 and $100,000, Hyundai is pitching its date with the future at a lease price of $499 per month ($250 more than the lease price of a conventional Tucson), free hydrogen and maintenance, and availability at Enterprise Rent-A-Car if you just want to try it out. We've seen and driven Toyota's offering and we all know its success doesn't depend on cross-shopping, showroom dealing and lease sweeteners.

Hyundai, BMW in plant talks with Mexican officials

BMW and Hyundai may be joining the rush for the border that has already seen Nissan, Honda and Mazda begin factory construction in Mexico, while Ford and General Motors have both made significant investments in their Mexican facilities. BMW's interest in Mexico has been apparent for some time, and while we'd heard grumblings about Hyundai's move into Latin America some time ago, the last we heard about it was in 2009.
This new move, reported by Bloomberg, doesn't get specific on which models will be produced south of the Rio Grande, and as neither automakers' spokespeople responded to the business site's request for statements, all we really have to go on are the statements of Mexico's Economy Minister, Ildefonso Guajardo: "I cannot talk for them, but I think that starting 2014 we'll have new announcements. At least for one." Which manufacturer that will be remains anyone's guess, although judging by all the recent scuttlebutt that's been going around, the smart money seems to be on BMW. We'll stay with this one.

Hyundai preps an off-road shredder for SEMA

Hyundai is teaming with Rockstar Performance Garage to bring a nitrous-powered Santa Fe to the SEMA Show later this month. It will share space with the Hyundai's collaboration with tuner Bisimoto, which spawned a wicked 1,040-horsepower rear-wheel drive Santa Fe. Where the Bisimoto concept was all about on-road performance, this new Santa Fe was built to handle the trails. It starts with the basic, 3.3-liter V6 Hyundai Santa Fe. Rockstar then thoroughly re-worked the crossover, adding an AEM cold air intake, Mishimoto cooling system, and a nitrous-oxide injection system. Big R1 six-piston front and four-piston rear brakes were also fitted along with King coilovers up front and shocks in the rear. Much of the rest of the suspension is custom, including tie-rods and control arms. Rockstar also added 17-inch KMC XD 301 Turbine bead-lock wheels wrapped in Mickey Thompson Baja Claw 35-inch off-road tires. The engine exhales through a custom Magnaflow exhaust. The Santa Fe also gets bespoke bumpers and rock-sliders. A Warn winch, Bulldog LED lighting, and a roof rack add style and function to the exterior. Inside, passengers get new leather pieces and a Kicker audio system. Related Video: