2014 Hyundai Sonata Gls on 2040-cars

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How Hyundai lost momentum, and will 'take a few years' to recover

SEOUL/DETROIT/CHONGQING, China — At a near-empty Hyundai Motor showroom in the Chinese mega city of Chongqing, the store manager is grumbling about his shortage of customers and a lack of bigger, cheaper SUV models popular in the world's largest auto market. Even with discounting of as much as 25 percent, his dealership was selling barely a hundred vehicles a month, said the manager surnamed Li. A nearby Nissan dealership was selling about 400 vehicles a month, a store manager there said. "The sales are simply poor," Li told Reuters. "Look at the Nissan store next door, they have tens of customers while we just have two." An hour's drive away is Hyundai's massive $1 billion manufacturing plant, which opened last year with a target to produce 300,000 vehicles per year. But with sales weak and the Chinese auto market slowing sharply, the factory is running at roughly 30 percent of capacity, two people with knowledge of the matter said. The sources asked not to be identified because the information was not public. Hyundai, the world's fifth largest automaker, declined to comment on the Chongqing plant's production or the showroom's sales but said it is "closely cooperating" with local partner BAIC to turn around the China business. BAIC did not respond to requests for comment. Hyundai's woes mark a major reversal for the automaker which was an early success story in China as it quickly and cheaply rolled out popular new models into a surging market. In 2009, Hyundai and partner Kia's combined sales ranked third in China after General Motors and Volkswagen. The South Korean duo now ranks ninth, and its market share in China was 4 percent last year, from more than10 percent at the beginning of this decade. Executives and industry experts say Hyundai conceded its once stronghold in the low-end segment to fast-growing Chinese rivals such as Geely and BYD. Foreign rivals not only defended their turf in premium segments but also kept pricing competitive for mass-market models, squeezing Hyundai's positioning as an affordable foreign brand, they said. In the United States, the world's second-biggest auto market, Hyundai's market share fell to 4 percent last year, near a decade low. Hyundai ran into problems in China and the United States for similar reasons: It missed shifts in consumer tastes, especially the surge in demand for SUVs, and it sought higher prices than its brand image could command, four Chinese dealers and half a dozen former and current U.S.

Hyundai, Kia to put solar panels on vehicle roofs

Hyundai Motor Group said Wednesday that future Hyundai and Kia models will be equipped with solar panels capable of generating electricity as a way to increase fuel-efficiency and range and lower CO2 emissions. Hyundai says the solar panels will feature in the rooftops or hoods of select vehicles "after 2019" and will supplement traditional internal combustion, hybrid and battery-electric vehicles. The parent group said it's developing three different types of solar roof charging systems comprised of a solar panel, controller and battery. The first generation will be a silicon solar panel system mounted to the rooftops of hybrid models and capable of charging 30 to 60 percent of the battery per day, depending on weather conditions and other factors, starting as early as 2020. The second generation involves a semi-transparent solar roof system applied to a panoramic sunroof and capable of charging an electric-vehicle battery or a battery mounted on a gasoline engine. Hyundai says the latter configuration will help it increase vehicle exports, since solar-equipped ICE vehicles will be able to adhere to regulations limiting CO2 emissions. A third-generation system is being tested right now. It will add solar production capability in the hood and roof of EVs – but the companies don't provide more detail than that at this moment. "In the future, various types of electricity-generating technologies, including the solar charging system, will be connected to vehicles," said Jeong-Gil Park, executive vice president of engineering design at Hyundai Motor Group. "This will enable them to develop from a passive device that consumes energy to a solution that actively generates energy. The paradigm of the vehicle owner will shift from that of a consumer to an energy prosumer." To date, solar vehicle charging technology has mostly been for light-duty tasks, like cooling off the interior or trickle-charging a conventional battery, such as the system offered in the previous Nissan Leaf. Systems that do more than this have typically come with a very steep pricetag for modest capabilities. Panasonic has developed a 180-watt solar roof available for the Japanese version of the Toyota Prius Prime plug-in hybrid that is capable of adding up to 3.7 miles of range per day – at an unspecified (as of this writing) but undoubtedly high cost. Elon Musk, unsurprisingly, has also discussed making a solar roof optional for the Tesla Model 3.

Hyundai returns to spark-compression engines with $5 million grant

Ed note: This version adds comment from a Hyundai spokeswoman. Hyundai said Monday it has won a grant worth $4.95 million from the U.S. Department of Energy to support research and development for an advanced, mixed-mode gasoline spark-compression engine, meaning the Korean automaker appears to be back at it in its quest to develop a fuel-efficient, low-emissions gasoline compression engine that can catch the likes of Mazda's Skyactiv-X. Hyundai says the three-year grant will leverage existing work with advanced valve train and previous DOE-funded technologies. Hyundai previously was working on its own HCCI — short for homogeneous charge compression ignition — project, developing a Gasoline Direct-Injection Compression engine with help from Delphi that used supercharging and turbocharging, a high compression ratio and fully variable valve train. But it has never come to fruition, reportedly due in large part to added costs. Hyundai spokeswoman Michele Tinson said the grant will support a new project for the automaker. "It's a departure from the past efforts forging a new direction forward for Hyundai where the fuel and engine combustion modes can be optimized to meet new targets," she said. Tinson said the GDCI project is completing its third round of DOE funding. Hyundai in December said it plans to release 38 environmentally friendly vehicles along with its affiliate Kia, and using a variety of technologies, by 2025. Hyundai alone will account for 18 of them. The aim is to use the spark-compression engines for conventional gasoline-powered vehicles, plug-in hybrids and mild hybrids. "The opportunity to explore mixed-mode engine technology through the DOE's grant signifies Hyundai's commitment to advanced research technology and compression engines," John Juriga, director of powertrain technologies at Hyundai America's Technical Center near Ann Arbor, Mich., said in a statement. "The co-operative research project along with Michigan Technological University and Phillips 66 signifies the importance in developing fuel and engine innovations that work together for optimal vehicle performance and leading fuel economy ratings." Mazda's Skyactiv-X compression-ignition engine uses Spark Controlled Compression Ignition to achieve diesel-like gains in fuel economy — about 20 to 30 percent higher than its current gasoline engines — and lower emissions from regular gasoline. It's said to debut in late 2019. Related Video: